Publications - Sensor (Global)

MEC publication Female Creators

Learning from Female Creators

MEC’s latest Sensor research looks at the behaviour of the most engaged female users of the social web.
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MEC Mobile

Mobile Power to the People

Why the mobile internet is changing the face of brand communication
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MEC publication Facebook research

Of course our brand is on Facebook

What can brands learn from the ways young people use social network sites?
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Sensor News 2

Sensor China: Product placement report

An analysis of why product placement is needed and consumer insight on its perception and effectiveness.
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Sensor New 1

Sensor China: Outdoor media report

An analysis of the outdoor media market with consumer insights based on demographic and location.
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Sensor New 3

Sensor China: In-store media report

Our survey reveals attitudes towards in-store advertising, influence on purchase and importance of "word of mouth" for business.
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MEC MediaLab Sensor The Interruptibles Spanish

MEC MediaLab: Sensor, The Interrumpibles Enero 2008 (Español)

?El regreso del mercadeo interruptivo? Optimización del mercadeo interruptivo: asegurando que lo atraiga en vez de interrumpir.
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Sensor Your brand in their hands Nov08

MEC MediaLab Sensor: Your brand in their hands Nov 2008

Insight on creating effective consumer participation; including word of mouth, social networks, ownership and relationship maintenance.
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MEC MediaLab Sensor The Interruptibles Jan 08 US

MEC MediaLab: Sensor, The Interruptibles Jan 2008, USA

The return of interruption marketing? Optimization of interruptive marketing: ensuring it engages rather than interrupts.
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