MEC Blogs
Leading Edge
Posted: December 12, 2012
Source: MEC blog
I got the chance to participate as a guest speaker at ‘MEC University’s Leading and Managing Teams Training’
Read moreExploiting the implicit
Posted: November 29, 2012
Source: MEC blog
A paper by Peter Buckley, Strategy Director, MEC United Kingdom and Winner of the 2012 IPA excellence diploma
Read morePPC is like Football?
Posted: November 16, 2012
Source: TheClickCrowd
My favourite football team made me realise this last Saturday. They were 2 0 up which is widely considered to be a comfortable lead but wen...
Read moreIs It Time to Up Your EIQ?
Posted: October 9, 2012
Source: MEC blog
There are tons of attributes synonymous with Leadership.
Read moreSocial Insight – Essex Lion
Posted: August 31, 2012
Source: MEC blog
Forget about the Cannes Lion…..and welcome the Essex Lion…
Read moreGroupM Next and Google Join Forces to Host Spark: Retail & Restaurants
Posted: August 16, 2012
Source: Searchfuel.com
As announced onGoogles blog the second event in our Spark education series co-hosted with Google took place today focusing on trends researc...
Read moreOlympic Ambush
Posted: July 25, 2012
Source: MEC blog
Since the announcement in 2005 that London was going to be the Olympic hosts for the 2012 games, brands and business were biting at the bit ...
Read moreThe Problem With Using Twitterbots is...
Posted: July 20, 2012
Source: MEC blog
.. that, if you're someone famous you get caught out.
Read moreMEC at E3
Posted: July 2, 2012
Source: MEC blog
It will be an interesting year for Nintendo with the launch of the new Wii U console which will boast graphics on a par with PS3 and Xbox 36...
Read more“Empirical Generalizations on What Works in the New Age of Advertising and Marketing”
Posted: June 11, 2012
Source: MEC blog
The Wharton Future of Advertising group hosted a two day “Empirical Generalizations on What Works in the New Age of Advertising and Market...
Read moreWhat we think > Leading Edge
Leading Edge
Posted: 12/12/2012
I got the chance to participate as a guest speaker at ‘MEC University’s Leading and Managing Teams Training’ (try saying that 5 times after a bit of festive-season-tipple). It’s a 2-day program designed to help develop leadership styles for Managers and Directors within our company.
I was standing there addressing the 18 participants from different teams and disciplines (again, congratulations to each of you on this chapter of your career) and it dawned on me that I never had this kind of program as I was coming through the ranks. What a difference it would have made. No one really prepares you for leadership, and yet it’s one of the most important skills required for career development. It’s also key to how we grow business both new and existing here at MEC. But all too often, companies identify people as potential leaders and then give them the responsibilities without creating an environment that prepares them for the change. And oh what a change! You not only take on the responsibility of setting the right example according to the company’s values, you’re tasked with developing a team, managing talent, setting expectations, making decisions that can catapult you from “one of the guys” to “THAT guy” (aka Norman No-Mates), and while you’re expected to share the successes amongst the team, quite often, you’re the one held accountable, should anything go awry. So as I looked at the participants in the room and to our colleagues in HR who designed and implemented the program, a few things came to mind. Whether it’s applicable to you now, or sometime in the near future, I thought I’d share:
Effective leadership is developed vs natural. And it’s hard work. But thanks to programmes like the one we have here, we’re able to demonstrate our commitment to developing strong leaders within our company by providing the environment and the tools necessary to ready them for this important step-change in their career.
You need to be the leader you wished you had. Everyone can pinpoint a situation in their career when things might have gone slightly off track. In those situations, think about the kind of leader you needed to get you refocused, re-energized, forward moving. Those are the traits you want to convey.
Patsy, once said on ‘Absolutely Fabulous’ that “you can never have too many hats, gloves or shoes…”. Whilst this might be true, I would add on to that “mentors”. And if you don’t have one, get one. Just because you’re a leader doesn’t mean the learning phase is done. You need coaching and support. Regardless of your level. Because if the business landscape has changed, and continues to change, one leadership style is not enough. You need to be able to adapt, and grow in order to be effective.
And on that note, my mentor reminds me constantly, “in business, there is nothing more rewarding, more fulfilling, more worthy of your time than the continued development and management of people”.
Pele Cortizo-Burgess
(Pele is Global Director of Integrated Planning and based in MEC's New York office)
Posted: 12 December 2012




