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Mediaedge:cia launches
MEC Access

Unites its global sport, entertainment and cause businesses under one brand

Mediaedge:cia has combined the resources of all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access.

MEC Access consists of existing Mediaedge:cia units including MEC Sponsorship, The Leverage Group and Sponsorcom.  This unified offer is the first to be fully integrated into a media communications agency.

With over 350 specialized staff in over 30 locations around the world, MEC Access will offer clients a one-stop shop for the creation and delivery of strategic partnerships and sponsorships across 9 different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport.

MEC Access offers impartial 'rights free' advice, supported by insight and ROI solutions, and is ideally placed to advise brands on the role of strategic partnerships within the wider communications, to identify the most relevant solutions, and to implement integrated campaigns that meet clients' business objectives.

Said Charles Courtier, Global CEO, Mediaedge:cia, "There is an increasing demand from our clients for us to offer a unified sport, entertainment and cause capability.  In bringing all of our assets and expertise around the world under one brand, we enforce our promise and leverage our resources to deliver communications solutions across all channels, globally."

The Americas will be headed by Richard Yaffa, based in New York.

Europe, Middle East and Africa will be led by Jeremy Clark based in London.

Asia Pacific will be headed up by an external hire to be announced shortly, based in Singapore.

Around the world, MEC Access has produced award winning work with clients including Citi, Colgate Palmolive, DHL, Energizer, Sony Ericsson, TomTom, Visa and Xerox.

 "We have been very successful in building our offer in the past few years, delivering both strategic consulting and implementation services for a broad spectrum of clients across a wide range of platforms and properties, globally and locally."  Said Alastair Aird, COO.  "The launch of MEC Access allows us to present a consistent brand and offer across markets, giving our clients access to extensive expertise across all platform areas - all totally integrated within the broader MEC proposition."