Research
Archive
Have you seen:
Flash showcase 2008
Interested?
 | MediaZ: Harnessing the power of media brands Jan 2009 This report outlines how MEC MediaLab's new MediaZTM tool has been developed to help to understand the consumer relationship with media properties. Find out more |
 | Advertising and the engaged employee Dec 2008 Our project was simply to identify what contribution advertising -and other forms of consumer marketing - can play in helping to engage employees Find out more |
 | Your brand in their hands Your brand in their hands is an in-depth report on the role for CCP. We wanted to understand consumer motivations for taking part, the risks and benefits for brands, and how we can help our clients build creative consumer participation into their communication strategies. |
 | The digital face of beauty Aug 2008 The digital face of beauty looks at how Web 2.0 has changed the behaviour of the first generation of female 'digital natives' within the health & beauty category, and identifies resulting opportunities for brands. The research was conducted in China, France, Germany, India, Italy, Poland, Russia, Spain, UK, USA, and a pan-regional sample from Latin America. Find out more |
 | Nuevo Americans May 2008 To better understand how brands and marketers can actively engage the growing U.S. Hispanic population, MEC Bravo created a segmentation model that groups U.S. Hispanics into five distinct subgroups, the Nuevo Americans Find out more |
 | The Interruptibles January, 2008 The return of interruption marketing? The emergence of Web 2.0 has empowered consumers and demanded that brands shift their communication away from interruption marketing towards 'permission marketing'. Find out more |
 | Los Interrumpibles ( Spanish) January, 2008 El regreso del mercadeo interruptivo? La aparición de Web 2.0 ha empoderado a los consumidores y ha demandado que las marcas migren su comunicación desde el mercadeo interruptivo hacia el "mercadeo con consentimiento." Find out more |
 | Engaging the CEO April, 2007 New research reveals that to effectively communicate with CEOs, advertisers and brands must be accepted by their 'circle of trust'. Find out more |
 | What's in store for successful brands February, 2007 With more choice than ever before, dramatising your brand's promise at the point of purchase has never been more important. Find out more |
 | Pay attention, please! February, 2007 The latest Sensor study examines growing fragmentation of consumer attention and the prevalence of partial attention behavior. The study looks at new challenges that this creates for audience engagement. Find out more |
 | Realising product placement's true value September 2006 A study from MEC MediaLab that focuses on the true value of product placement within the UK market. Find out more |
 | Word of Mouth / Boca a Boca - Latin America June 2006 Publicidad gratis que no es realmente gratis - cuando se controla, es un motivador de gran influencia en el mercado. Find out more - Spanish OR English |
 | Did you hear that... April 2006 This study from the US explores how to harness the power of word-of-mouth. Find out more |
 | Engaging shoppers in-store March 2006 MEC MediaLab, Mediaedge:cia's consumer insight and ROI division, has investigated the impact of in-store communication on consumer behaviour through its global Sensor research. Find out more |
 | Out of home's new challenge January, 2006 Mediaedge:cia's global Sensor study looks at the effectiveness of out of home advertising in the face of changing consumer behaviour. Find out more |
 | Shopping with confidence December, 2005 Shopping with confidence examines how consumer confidence might affect UK consumer purchasing over the next few months. Find out more |
 | Playing with brands: Engaging consumers with in-game communication November, 2005 Mediaedge:cia's latest global Sensor study looks at consumers' attitudes towards in-game communicationand the opportunities for brands in computer and video games. Find out more |
 | In-store Sensor June, 2005 Sensor study on in-store media based on 2005 findings from the US. Find out more |
 | It's a broadband life April, 2005 Pioneering study into how high speed internet impacts on our daily lives. Find out more |
 | Where next for DVRs/PVRs? April, 2005 MEC MediaLab's ground-breaking study into the impact of DVRs/PVRs on UK viewing behaviour. Find out more |
 | Out-of-home Sensor February, 2005 Sensor study on out-of-home media based on 2005 findings from the US. Find out more |
 | Where's Debbie? June, 2004 MEC MediaLab's ground-breaking study into how consumers influence other by word of mouth. Find out more |
 | Product placement Sensor March, 2004 MEC MediaLab's study on product placement based on 2003 US findings. Find out more |
