Brand and Consumer Insight Research
Brand and Consumer Insight Research
We believe it is essential that we root our contributions into a deep understanding of consumers and customers. MEC MediaLab does this through the use of qualitative and quantitative research. DigiFaces™ for example, is an online blogging technique allowing us to get into real conversations with consumers on how they engage with brands and why. Providing invaluable insight into where and how communications can create competitive advantage for our clients.
Most of the time, we combine DigiFaces™ with solid quantitative research, such as our Bottleneck™ analysis: a deep understanding of the consumer journey with the brand, along the purchase pathway, to identify barriers, reasons why, and the role of communication channels at each step of the decision making process. This is not "fluffy stuff". On the contrary this leads to fully accountable and measurable progress for our clients.
ROI
Our return on investment solutions deliver effectiveness and efficiency for marketing and communication budgets.
We specialize in market-mix modelling, budget optimisation, portfolio management, multimedia scheduling, performance tracking and accountability.
