Company structure
Mediaedge:cia
We are the first global communications planning and implementation agency.
We get consumers actively engaged with our clients' brands, leading to positive awareness, deeper relationships and stronger sales.
Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing.
MEC MediaLab
We provide consultancy services to maximise the value of brand communication through actionable consumer insight and optimised investment decisions.
Global Solutions
We manage multinational business through our Global Solutions team. This network of communications specialists works with international clients through ten hubs based in Düsseldorf, Hong Kong, London, Miami, Milan, New York, Paris, San Francisco, Singapore and Stockholm.
We are a core team of experienced global client leaders who have also had extensive local experience. Global Solutions teams deliver consistent service and economies of scale from their cross-market approach and adapt to suit each client's organisational, strategic and reporting needs.
MEC Access
We are the market-leading global sport, entertainment and cause business. We create partnerships for brands across all platforms: arts, brand, broadcast, cause, celebrity, film, gaming, music, sport. With over 350 dedicated, specialized staff in over 30 countries we are able to offer genuine impartial advice to advertisers, anywhere around the world.
MEC Interaction
We generate direct response and Active Engagement with rich content and information, laying the foundation for long-term relationships. We provide services across multiple channels from online to search, mobile to video-on-demand, direct response television to direct mail and interactive television to blogs. www.mecinteraction.com
MEC Bravo
Understanding the Hispanic market.30 bilingual media communications specialists representing a cross-section of the US Hispanic population. Proprietary process to develop communication strategies that provide engagement between Hispanic consumers and brands.
MEC Entertainment
MEC Entertainment is dedicated to identifying and developing creative content and entertainment opportunities for clients across all platforms, from television to movies to the internet. It is more important than ever for brands to extend consumer engagement with their products through powerful creative properties and original creative content. With MEC Entertainment, our clients are better able to reach consumers through custom content creation and integration.
MEC Retail
We offer a consultancy with the ambition of helping manufacturers and retailers to use in-store communication, both strategically and creatively. With a long-term objective of developing solutions that offer shoppers a benefit, builds basket size, basket profitability and category profitability.
Our proposition to clients comprises three key areas:
In-store communications planning "bridge process"
Tools: a suite of bespoke web-based solutions
Client training modules
ohal
Our specialist "deep dive" analytics company, which has decades of experience in the field of marketing mix modeling, with strong regional hubs in New York, London and Singapore, as well as local presence. Ohal also offers services in the areas of data mining, applied to retail and digital for example.www.ohal-group.com
Kinetic
We are the world's foremost agency for reaching people on the move and help businesses achieve their commercial objectives by improving all aspects of their out-of-home communication. www.kineticww.com
XM London
We offer clients innovative creative thinking, focused on building and deepening relationships with their customers within the digital space. www.xmlondon.com
Creative Solutions
We are a team of production experts handling clients' individual requirements for both broadcast, non-broadcast and online creative and production services. We have developed a range of services that include managing, trafficking, producing, translating and adapting work for a variety of national and international clients.
GroupM
We are the world's leading full service media investment management operation, created by WPP Group to oversee its assets in this sector. These assets include Mediaedge:cia Global, MediaCom Worldwide, MindShare Worldwide and MAXUS. Our focus is the intelligent application of volume and scale in trading, innovation and quality of services in order to bring benefit to clients and the companies we operate. www.groupm.com
WPP
We are one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. www.wpp.com
