Interaction

MEC Interaction occupies a pivotal role within the agency, reflected by the way our digital specialists are fully integrated into our client teams.

Our Interaction teams work across the full range of digital platforms, applying skills which encompass everything from strategy development to activation, as well as management of third-party technology suppliers and deep-rooted analytics for maximising ROI.

Our Interaction offer focuses on strategy, search, content, insight and analytics as well as customer acquisition. Our most recent developments have seen the development of our Social Media Practice as well as capabilities in mobile and buzz monitoring.

Across the key six points of strategy, brand, acquisition, analytics, search and insight, we have developed the following:

Online media

This includes planning and buying of online display media across all formats, online sponsorship, content development, custom integrations with publishers, and various forms of behavioral and contextual targeting. We determine precise metrics and ROI goals for each campaign, whether these are CPM (cost per 1,000 impressions), CPC (cost per click), or CPA (cost per acquisition) based.

Search

We cover a huge range of specialist skills which push the boundaries of search. Our offer encompass paid search, SEO, social search and universal search. We create bespoke solutions for our clients that are tailored to their requirements and needs.

Social media

We have centers of excellence the Netherlands, Singapore, UK and the US. Our services cover content development and syndication, community activation and influencer outreach, community development and social media/blog monitoring. The key metrics span share and volume of conversation, sentiment tracking, blog posts and viral pass-along.

Mobile

We provide strategy and activation across mobile platforms though GroupM's Joule and our own in-house specialists. We have a strong track record that includes the groundbreaking US partnership of American Idol with our client, AT&T.

Gaming

We understand gamers and connect brands to their world. Centrally, gaming innovation is about driving business success by enabling deeper connections between gamers and their video game passions. MEC is a leader in this evolving space, working diligently to establish partnerships between marketers and the video game business community.

Digital/Advanced TV

This focuses on the development of marketing and advertising applications on advanced digital platforms, including Interactive TV, VOD, DVR, Addressable TV and IPTV. We handle planning and implementation across each of these emerging platforms and have an exciting portfolio of case studies.

Analytics and Optimization

There are three distinct tiers to this offer:

Standard focuses on the key performance indicators for online media.

Advanced centers on business drivers derived from cookie level analysis, using metrics including ROI, lifetime value, optimal frequency, time to convert and engagement mapping, as well as site-side analytics such as time spent on-site, page views, path optimization and dynamic landing page optimization.

Econometrics answers underlying business questions by employing sophisticated modeling for such purposes as cross-media optimization.