"You've really helped us break into this market in such a big way so we love you. Huge love to you guys. Muah. Thank you so much."

Lisa and Jess, The Veronicas

"With the Ragged Road webisode series, MEC generated over 400 million impressions. We had 2.2 million video views which was outstanding - the business was on fire."

Macy's

“With ‘110% Service’, I am convinced we have found a platform that will revitalize Euronics and increase our sales. We would never have reached this far without MEC’s passionate and strategic approach to solve our challenges!”

Kenneth Baltersen - CEO Norway Euronics


Paramount

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A demonstration of

  • > Active Engagement
  • > Digital/Online
  • > Earned
  • > Multimedia
  • > Owned
  • > Paid
  • > Research / ROI

Box office bonanza




Through mobile technology and rich content, we generated fresh enthusiasm among young film fans.


The challenge

Around 300 movies are released in Australia every year, making it a highly competitive market. Our challenge was to broaden consumer engagement, using digital to stimulate interest in three Paramount blockbuster releases, drive awareness of release dates and increase ticket sales through Hoyts cinemas.

Our insight

Young movie fans gain social kudos by being first to know about upcoming releases.

Our solution

To promote Iron Man, The Incredible Hulk and Indiana Jones and the Kingdom of The Crystal Skull, we worked with Australia's first free mobile network to provide rich content in major shopping malls and around local Hoyts cinemas. Using Bluetooth connectivity, consumers were able to download movie previews, animations, screen savers and ringtones. For added immediacy, consumers were alerted by a reminder sent to their phone on release day, ensuring maximum promotional effectiveness.

The results

  • Box office takings exceeded estimates by 12%
  • 5.5 million consumers reached
  • 1 million phones contacted

 

 

 
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