“Nuestra Belleza Latina 2008 was an integrated program that used texting to promote our products and services. The cross-platform opportunity has been really beneficial and we’re excited to extend it to do more and to get deeper integration with our products and services. It’s exactly what we are looking for in a cross-platform solution.”

Wendy Clark - SVP Advertising, AT&T

"With the Ragged Road webisode series, MEC generated over 400 million impressions. We had 2.2 million video views which was outstanding - the business was on fire."

Macy's

"MEC has been an excellent strategic partner to IKEA. In addition to participating in a lengthy review process, MEC provided IKEA with good service, phenomenal strategic planning and excellent planning and buying. All members of the MEC account team and broader MEC team have demonstrated a high interest in the IKEA brand and the home furnishing category."

IKEA


Paramount

Paramount Shrek The Third
Next Case Study: Paramount


A demonstration of

  • > Active Engagement
  • > Digital/Online
  • > Earned
  • > Multimedia
  • > Owned
  • > Paid
  • > Research / ROI

Box office bonanza




Through mobile technology and rich content, we generated fresh enthusiasm among young film fans.


The challenge

Around 300 movies are released in Australia every year, making it a highly competitive market. Our challenge was to broaden consumer engagement, using digital to stimulate interest in three Paramount blockbuster releases, drive awareness of release dates and increase ticket sales through Hoyts cinemas.

Our insight

Young movie fans gain social kudos by being first to know about upcoming releases.

Our solution

To promote Iron Man, The Incredible Hulk and Indiana Jones and the Kingdom of The Crystal Skull, we worked with Australia's first free mobile network to provide rich content in major shopping malls and around local Hoyts cinemas. Using Bluetooth connectivity, consumers were able to download movie previews, animations, screen savers and ringtones. For added immediacy, consumers were alerted by a reminder sent to their phone on release day, ensuring maximum promotional effectiveness.

The results

  • Box office takings exceeded estimates by 12%
  • 5.5 million consumers reached
  • 1 million phones contacted

 

 

 
Rate this case study