"The Colgate Max White launch has been hailed as a true success within Colgate Palmolive and has been used to demonstrate Integrated Marketing Communications best practice across the European division."

Colgate, Europe

“With ‘110% Service’, I am convinced we have found a platform that will revitalize Euronics and increase our sales. We would never have reached this far without MEC’s passionate and strategic approach to solve our challenges!”

Kenneth Baltersen - CEO Norway Euronics

"Our whole organisation understands what our offer is and what we are able to deliver, which is a surprisingly hard thing to achieve in a global company. Lots of our growth comes from existing clients, and that's not about promises. They know what we can deliver, and they want more of it."

Charles Courtier


Morrisons

Novartis (Mebucania)
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A demonstration of

  • > Activation
  • > Active Engagement
  • > Integration
  • > Owned
  • > Research / ROI
  • > Retail
  • > Sponsorship

Let’s grow




With our help, Morrisons supermarket gave over half a million UK schoolchildren the experience of growing their own fresh food and vegetables.


The challenge

In its above-the-line communications, Morrisons had established itself as the UK champion of fresh produce. Our challenge was to make the ‘fresh’ proposition resonate through the line, in a way that would actively engage families and catch the public’s imagination.

Our insight

To really appreciate fresh food, you need to get your hands dirty.

Our solution

Let’s Grow is a groundbreaking community engagement program to help school kids appreciate fresh fruit and vegetables by growing their own. For every £10 spent at Morrisons, shoppers received a voucher, redeemable by schools registered on a dedicated website. The website allowed schools to order growing kits, including everything from seeds to greenhouses. Guided by teachers, the children could then ‘get their hands dirty’ while learning how to grow their own fresh fruit and vegetables. Partnering with key government bodies and charities, we led a multi-disciplinary, cross-agency team in a national campaign. The campaign was fronted by a celebrity gardener and helped Morrisons to actively champion fresh produce.

The results

  • 18,000 schools (85% of UK primary schools) registered
  • 40 million vouchers redeemed
  • 2 million additional visitors in store
  • 4.1 return on marketing investment
 
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