“With the help of the advertising agency Hei in Oslo and the media agency MEC, Kavli succeeded to create a commercial that catches both attention and liking."

Press report on Kavli’s dancing baby winning Sweden’s Best Advertisement in 2008

"The Colgate Max White launch has been hailed as a true success within Colgate Palmolive and has been used to demonstrate Integrated Marketing Communications best practice across the European division."

Colgate, Europe

 “Singapore Airlines seeks to inspire people to explore the world. This new, interactive website allows those at home to join in the experience, sharing the enthusiasm for these colorful Singapore Airlines’ destinations. It’ll be hard not to catch the travel bug after visiting the site!”

Huang Cheng Eng - Executive Vice President Marketing & Regions, Singapore Airlines


Chanel

Citi
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A demonstration of

  • > Active Engagement
  • > Digital/Online
  • > Earned
  • > Global / Multi-market
  • > Owned
  • > Paid

Exceptionnel style




We helped Chanel to find an international consumer base for a new mascara through online sampling.


The challenge

For the international launch of its new mascara Exceptionnel, Chanel asked us to develop a campaign to stimulate demand for sampling, particularly among younger women. We needed to achieve stand-out in a mature and crowded market where print and TV are the traditional media for brand/product communication.

Our insight

Modern women accept online as an appropriate environment for conveying images of beauty, luxury and sensuality.

Our solution

We produced a stunningly elegant website, featuring an aspirational short film, a stylish product visualization, and an animated sequence demonstrating how to achieve the best results from Exceptionnel. The film was the directorial debut of renowned Vogue photographer Ben Hassett. The three elements combined to create an attractive environment in which women could engage more closely with the product, prompting them to sample Exceptionnel. To help drive traffic to the website, we collaborated with Chanel's traditional print media partners to create integrated content including editorial coverage and advertising.

The results

  • 500,000 samples worldwide
  • 180,000 online registrations
  • 40% conversion rate
 
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