MEC - Our Story | How MEC has Evolved Over the Years.

  • Our story
  • MEC tops AdNews Australia agency rankings in network and agency categories

    MEC Australia topped the AdNews Agency Rankings for 2015/16 as the highest-ranked media agency network, while... Read more
  • MEC shakes up recruitment with groundbreaking live hire drive at Advertising Week Europe 2016

    MEC hosts #LiveHire recruitment initiative and sponsors Talent Track speaker event, featuring Virgin Media, the IPA and... Read more
  • MEC LAUNCHES WAVEMAKER

    New division consolidates services into one integrated, global content offer Today MEC launches MEC Wavemaker, its specialist content division.... Read more
  • MEC celebrates more IPA Excellence Diploma graduates than any other agency

    MEC today celebrates the IPA’s Excellence Diploma award to five of its best; with more distinctions and... Read more
  • MEC changes the face of talent management

    MEC is transporting its New York office culture to South by Southwest Interactive[http://www.adweek.com/sxsw] through virtual reality films, as the... Read more
  • MEC Announces New Global Chief Strategy Officer and Global Chief Creative Officer

    Roles position the agency at the intersection of data, tech and creativity MEC has made changes to... Read more
  • MEC Launches International Amsterdam Hub

    London & Amsterdam: MEC today announced the launch of its 13th Global Solutions office, in Amsterdam. Rogier Leliveld... Read more
  • MEC Germany wins Pernod Ricard

    MEC is announced as the new media agency for Pernod Ricard in Germany. The Düsseldorf based... Read more
  • MEC is awarded six places on the M&M Global Millennials list

    MEC was honoured when M&M Global announced the winners of their millennials competition yesterday. Of the total... Read more
  • GODADDY APPOINTS MEC GLOBAL MEDIA AGENCY

    SCOTTSDALE, Ariz., Dec. 16, 2015 /PRNewswire/ – GoDaddy Inc. (NYSE: GDDY), the world’s largest technology provider dedicated... Read more
  • MEC is named iMedia Agency of the Year

    MEC North America was named iMedia Agency of the Year at the annual Agency Awards gala... Read more
  • MEC wins both Digital Media Agency of the Year and Media Agency of the Year in Portugal

    MEC Portugal was named Digital Media Agency of the Year at the SAPO Digital Awards at an... Read more
  • MEC wins Media Agency of the Year

    MEC UK was named Media Agency of the Year at the Campaign Media Awards in London... Read more
  • MEC launches Tonic

    Led by Hannah Blake, MEC Tonic will work with brands and start-ups to create successful partnerships. MEC... Read more
  • MEC announces Stanlei Bellan as Regional Development Officer for MEC Latin America

    MEC today named Stanlei Bellan as Regional Development Officer for MEC across Latin America. The announcement was made... Read more
  • MEC Named One of Advertising Age’s 50 Best Places to Work

    New York, NY –  MEC today was named one of the 50 Best Places to Work... Read more
  • MEC ANNOUNCES GORDON DOMLIJA AS CEO FOR MEC CHINA

    MEC today named Gordon Domlija as CEO of MEC China. The announcement was made by Peter Vogel,... Read more
  • DHL consolidates global media with MEC

    MEC, a leading media agency, today announced that logistics company DHL has awarded their European business... Read more
  • MEC announces new MD of Czech Republic

    MEC, a leading media agency, today announced Ondrej Simunek as Managing Director of MEC Czech Republic,... Read more
  • MEC announces Peter Vogel as CEO for Asia Pacific

    MEC today named Peter Vogel as CEO of MEC Asia Pacific. The announcement was made by Charles... Read more
  • MEC creates interactive installation in partnership with Jason Bruges Studio to celebrate Cannes Lions Innovation festival

    MEC today unveils its installation at the Cannes Lions Innovation. The visual art piece, which explores... Read more
  • MEC Velocity predicts how consumers shop

    MEC becomes first media agency to introduce predictive modelling techniques to strategic planning   Today, at the inaugural... Read more
  • MEC wins WPP Atticus Awards

    MEC won the Grand Prix plus three other categories in this year’s Atticus Awards, WPP’s award for... Read more
  • MEC is a founding sponsor of the Cannes Lions Innovation Festival

    MEC is announced as a founding sponsor of the new Cannes Lions Innovation Festival, part of... Read more
  • TV series Marketing Dividends

    March 18th, the TV series Marketing Dividends, a joint initiative between AANA and MEC Global, wins the top honour at the World Federation of Advertisers’ (WFA) Global Marketer Week in Marrakech.

    On top of winning the President’s Award for “Outstanding Leadership in the Marketing Industry”, Marketing Dividends is also recognised for its innovation and scalability.

  • Year at the Press Awards ceremony

    Izabela Albrychiewicz, CEO of MEC Poland is named AdMan of the Year at the Press Awards ceremony on March 18th.

    This competition awards the leader with the most success in advertising, innovation and creativity, and promoting the highest standards of work in advertising.

    It was a tough competition – 9 very well-known names on the shortlist from the Polish advertising industry including the President of Polish Advertising Association, and CEOs of media and creative agencies.

    Izabela received the highest number of votes ever cast, proving what we already know – that we have the best and most successful leader in Poland.

    #Thrive

  • The 2015 SXSW Interactive Festival

    The 2015 SXSW Interactive Festival featured over 800 sessions, exhibits, competitions, meet ups and networking events with some of the hottest established and up-and-coming companies in the world.

    SXSWi is a 5-day immersive cultural experience focused on emerging technology and forward thinking fueled by content, creativity and inspiration.

    We created the MEC@SXSWi Key Takeaways and Trends presentation.

  • Mobile World Congress (MWC)

    An estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. This year, 1900  exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, tablets, as well as the connected home and car. 

    There were some exciting announcements cantered around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.

    For the first year, we created and curated an exclusive MEC@MWC event for approximately 30 clients.  As part of this, we created MEC’s five key trends & takeaways from the event and why they matter to our clients’ business.

  • New York City for Social Media Week 2015

    10,000 participants ascend on New York City for Social Media Week 2015.  From publishers and influencers to brands and technology companies, the industry was out in full force assessing the state of social media and sharing predictions of where it’s headed.  

    We created our key takeaways from the event into one presentation - MEC@SMW.

  • MEC UK is spending its fifth year in a row

    MEC UK is spending its fifth year in a row as one of The Sunday Times 100 Best Companies to Work For 2015 having secured 45th place on the prestigious list.

  • Red Fuse Communications

    Red Fuse Communications has been named Creative Agency of the Year in Campaign Brief Asia’s Creative Rankings, released in Hong Kong earlier this week.

  • We officially opened the doors to a new Sub-Saharan network

    We officially opened the doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya - MEC Africa!  Monica Kambo is Managing Director of the new office, and will work closely with MEC’s international team, Global Solutions, in London.

  • MEC Germany's new CEO

    Lars Magnus Kirschike is announced as MEC Germany's new CEO, to join in April 2015.

     

  • L’oréal USA

    L’oréal USA appoints MEC as communications planning lead for Lancôme & select fragrance brands in its luxury portfolio

  • MEC Thailand

    Christina joins MEC Thailand as Managing Director.

  • RP No.5 – Transforming Marketing

    We’re proud to present our latest issue of Review Preview, ‘RP No.5 – Transforming Marketing’ our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.

    A huge thank you to all of our contributors this year, for their inspiring essays. Feel free to join the discussion on our global blog.

  • CES, the Consumer Electronics Show

    CES, the Consumer Electronics Show, took place in Las Vegas, 6th-9th January 2015. We held our annual MEC@CES event, with 120 of our clients in attendance we created a thought leadership experience featuring inspiring presenters that gave us their view of what marketing in a connected world means for brands.

    We’ve condensed their POVs and the best of CES into 5 key takeaway trends – the MEC@CES 2015 Key Takeaways.

  • MEC announced the appointment of Marie-Claire Barker

    MEC announced the appointment of Marie-Claire Barker as their first Global Chief Talent Officer.

    Marie-Claire Barker joins from the Ogilvy Group, where for the past six years she has been Chief Talent Officer, responsible for driving and delivering talent strategy for their 22,000 staff, globally. She is one of the most senior and respected talent professionals in WPP and the industry.

  • MEC France announces Christophe Brossard as new CEO

    MEC France announces Christophe Brossard as new CEO.

  • MEC UK wins Budget Group Limited (BGL)!

    MEC UK wins Budget Group Limited (BGL)!

  • Read our key takeaways from MEC@CES

    Read our key takeaways from MEC@CES.

  • We strengthen our digital team for the Marriott International business with the addition of Jason Lee as Senior Partner, Senior Director of Digital

    We strengthen our digital team for the Marriott International business with the addition of Jason Lee as Senior Partner, Senior Director of Digital.

  • MEC Romania hires a new CEO, Oana Padure

    MEC Romania hires a new CEO, Oana Padure.

  • MEC UK is awarded - for the 5th consecutive year - the IPA CPD Gold accreditation for their best in class Continuous Professional Development offering

    MEC UK is awarded - for the 5th consecutive year - the IPA CPD Gold accreditation for their best in class Continuous Professional Development offering. In addition to this David Fletcher, Head of A&I was named an IPA Fellow in recognition of his long standing advocacy of the media and research function of the IPA. 

  • We release our MEC@MWC, key takeaways from the Mobile World Congress in Barcelona

    We release our MEC@MWC, key takeaways from the Mobile World Congress in Barcelona.

  • Pele Cortizo-Burgess named 2014 Adweek ‘Media All-Star’

    Pele Cortizo-Burgess named 2014 Adweek ‘Media All-Star’.  Pele is recognised for raising the bar through innovative strategies and new ways of seeing media.

  • We strengthen our digital offer in the Asia Pacific region with Antony Liu as Head of Search & Performance

    We strengthen our digital offer in the Asia Pacific region with Antony Liu as Head of Search & Performance.

  • Jason Dormieux and Stuart Bowden are named joint CEO of MEC UK

    Jason Dormieux and Stuart Bowden are named joint CEO of MEC UK. In addition, Sarah Hennessy has been promoted to Managing Director and Paul Hutchison has been named Deputy Managing Director.

  • We share RP #4, our annual review of the trends that matter to marketers

    We share RP #4, our annual review of the trends that matter to marketers.

  • We continue to attract the best talent in the business as we welcome Shenan Reed as President, Digital, North America

    We continue to attract the best talent in the business as we welcome Shenan Reed as President, Digital, North America.  Shenan will lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.

  • MEC North America adds to their mobile expertise with Rachel Pasqua who joins as Head of Mobile, North America

    MEC North America adds to their mobile expertise with Rachel Pasqua who joins as Head of Mobile, North America.

  • MEC is named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA)

    MEC is named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA).

    And in the United Kingdom, MEC has risen up the ranks of the latest Overall Activity Volume Report from RECMA. The report, which analysed MEC’s performance throughout 2013, shows that MEC has risen a place to become the 3rd biggest media agency in the UK.

  • MEC makes leading Analytics and Insights and Digital hires in Latin and North America

    MEC makes leading Analytics and Insights and Digital hires in Latin and North America.

    José Miranda joins as Regional Director for Analytics & Insights, Latin America.

    Noah Mallin joins as Head of Social and Jon Hsia joins as Managing Partner, Director of Digital Investment and Activation in North America.

  • MEC Singapore are winners at the Singapore Media Awards!

    MEC Singapore are winners at the Singapore Media Awards!

    Winning three awards including Best Pan Asian camapign

    #dontjustlivethrive

  • MEC continues to grow

    MEC continues to grow.

    MEC Belgium was appointed agency of record by Bpost and MEC Access has negotiated a deal which will see Screwfix, continue as the broadcast sponsor of The Football League coverage on Sky Sports for the 2014/15 season.

    MEC Brisbane has won the Allianz Global Assistance (AGA) media account as its first win since to handle founding client Domino’s in March.

  • MEC wins GE globally

    MEC wins GE globally.

  • We enjoyed our best year ever at Cannes with 21 Lions, including a Bronze Media Lion for our Lloyds TSB
    ‘TorchView’ campaign

    We enjoyed our best year ever at Cannes with 21 Lions, including a Bronze Media Lion for our Lloyds TSB

    ‘TorchView’ campaign.

     

  • We launched MEC Momentum

    We launched MEC Momentum. Our ground-breaking new approach to understanding and quantifying how consumers make purchase decisions in today’s world. MEC Momentum is one of the largest global studies ever undertaken into the shopper journey and psychology of choice. It has examined the purchase decisions of over 120,000 consumers so far, across multiple categories and countries, through extensive qualitative and quantitative research. The results reveal unique insights in the way consumers now make their buying decisions.

     

  • MEC UK is named Agency of the Decade and is named Sunday Times #1 Media Agency ‘Best Company to work for’, the second consecutive time MEC has made the list

    MEC UK is named Agency of the Decade and is named Sunday Times #1 Media Agency ‘Best Company to work for’, the second consecutive time MEC has made the list.

  • MEC hires Carl Fremont as Chief Digital Officer to work with MEC’s digital leadership and others around the world to form a team that develops, grows and drives our digital
    business globally

    MEC hires Carl Fremont as Chief Digital Officer to work with MEC’s digital leadership and others around the world to form a team that develops, grows and drives our digital

    business globally.

  • Vilma Vale-Brennan is hired as MEC Bravo managing partner

    Vilma Vale-Brennan is hired as MEC Bravo managing partner. MEC Bravo is our specialized service dedicated to the US Hispanic community. It provides our clients with a culturally relevant, informative and trustworthy point of view of the Hispanic audiences across the US. We provide genuine insight on the segmentation of the Hispanic market. Building on our belief that multicultural media plans must take into account the impact of general market media, we have identified a spectrum of Nuevo American segments - Sustainers, Strivers, Embracers, Aspirers, Succeeders and Explorers - and ranked them according to their involvement with US culture.

  • We continue to enjoy a thriving culture across our network

    We continue to enjoy a thriving culture across our network. MEC Poland are named IABMIXX Media agency of the year, MEC Portugal are Meios & Publicidade Agency of the Year, MEC Manchester win the Prolific North Agency of the Year for the 5th consecutive year, MEC Taiwan is Advertising Magazine’s Media Agency of the Year  and Google announce MEC Mexico as Revolutionary agency of the Year.

  • Alex Altman returns to MEC as Managing Director for Global Solutions, our International Centre of Excellence, based in London

    Alex Altman returns to MEC as Managing Director for Global Solutions, our International Centre of Excellence, based in London.  We have over 300 International experts managing bespoke solutions for our clients through 11 hub offices based in in Dubai, Düsseldorf, Hong Kong, London, Miami, Milan, New York, Paris, San Francisco, Singapore and Stockholm.    Global Solutions harnesses the power of our network offices to deliver international communications strategies, ideas and activation.

  • MEC UK wins Kingfisher, growing the agency by almost
    100 people

    MEC UK wins Kingfisher, growing the agency by almost

    100 people.

  • RECMA, the international renowned media agency evaluation consultancy, names MEC the most competitive agency in Europe

    RECMA, the international renowned media agency evaluation consultancy, names MEC the most competitive agency in Europe. This is the 9th time we have placed in the top three in the RECMA rankings, since records began.

     

  • MEC wins BlackRock

    MEC wins BlackRock

  • MEC turns 10!

    MEC turns 10!

  • MEC Singapore is named Media Agency of the Year by the Singapore Media Awards

    MEC Singapore is named Media Agency of the Year by the Singapore Media Awards.

  • MEC wins brewery giant SABMiller and cosmetic brand Beiersdorf across Europe, Middle East and Africa

    MEC wins brewery giant SABMiller and cosmetic brand Beiersdorf across Europe, Middle East and Africa.

     

  • Marla Kaplowitz is named CEO for MEC across North America

    Marla Kaplowitz is named CEO for MEC across North America.

  • MEC Miami win Marriott Hotels globally

    MEC Miami win Marriott Hotels globally.

  • We led the way by integrating our specialist Analytics and Insight groups

    We led the way by integrating our specialist Analytics and Insight groups. The move was critical in being able to address the future needs of clients; giving them even bigger and better cross-over opportunities, by better understanding the effects of digital and traditional media in the purchase pathway.    Analytics & Insight combines our offer in consumer research as well as offline and online analytics, underpinned by robust data management, integration and visualisation services. We continue to provide a 360 degree view of the consumer’s interaction with brands, so that we can identify opportunities to grow our clients’ business, using combinations of analytical products.

  • MEC is named the agency of record for the Singapore Tourism Board in Singapore

    MEC is named the agency of record for the Singapore Tourism Board in Singapore.

  • MEC is named agency of record for Sony Electronics across
    Latin America

    MEC is named agency of record for Sony Electronics across

    Latin America

  • MEC United Kingdom named Marketing Magazine’s Media Agency of the Year, again! 

    MEC United Kingdom named Marketing Magazine’s Media Agency of the Year, again! 

  • MEC United Kingdom wins Campaign and Marketing Magazine Media Agency of the Year

    MEC United Kingdom wins Campaign and Marketing Magazine Media Agency of the Year.

  • AdAge and Adweek names us Global Media Agency of the Year again – we are the only media agency to ever win this title twice in consecutive years

    AdAge and Adweek names us Global Media Agency of the Year again – we are the only media agency to ever win this title twice in consecutive years.

     

  • We launched Rigorous Magic, a published book written by Jim Taylor and Steve Hatch

    We launched Rigorous Magic, a published book written by Jim Taylor and Steve Hatch. “Rigorous Magic” dispelled the myths around communication ideas and created a practical ‘road map’ for advertisers and marketers to select which mediums were best for a brand to compete in a noisy and competitive market.

     

  • We integrated our 35 market-strong specialist Sports, Sponsorship and Cause marketing services under MEC Access, creating a world-leading position overnight

    We integrated our 35 market-strong specialist Sports, Sponsorship and Cause marketing services under MEC Access, creating a world-leading position overnight.  MEC Access helps increase the relevance and profile of our clients’ brands and businesses through engagement with sports, music, media, the arts, celebrity, gaming, worthwhile causes and brand-to-brand partnerships.  We now offer strategic insight and planning; deal valuations and rights negotiation; activation planning and full-service implementation; content creation; campaign management; measurement and evaluation. Operating globally, regionally and locally, with hubs in London, Miami, New York and Singapore, we have 350 specialists in over 35 markets.

  • We launched our EMEA Digital Acceleration Academy, an internal 4 month secondment programme designed to invest in our people by immersing them and training them in a
    digital specialism

    We launched our EMEA Digital Acceleration Academy, an internal 4 month secondment programme designed to invest in our people by immersing them and training them in a

    digital specialism. 

  • MEC North America wins AT&T

    MEC North America wins AT&T.

  • MEC is named Global Media Agency of the Year by AdAge
    and Adweek

    MEC is named Global Media Agency of the Year by AdAge

    and Adweek.

  • Cannes win for Argentina for Tulipan

    Cannes win for Argentina for Tulipan.

     

     

  • MEC United Kingdom wins Nintendo

    MEC United Kingdom wins Nintendo.

  • MEC South Africa are awarded Media Agency of the Year by the Financial Mail

    MEC South Africa are awarded Media Agency of the Year by the
    Financial Mail.

     

     

  • MEC wins Paramount Pictures in North America

    MEC wins Paramount Pictures in North America.

  • MEC United Kingdom wins a Cannes Lion for Best use of Sponsorship for Specsavers

    MEC United Kingdom wins a Cannes Lion for Best use of Sponsorship for Specsavers.

     

     

     

     

     

  • A founding partner of GroupM, MEC pioneered the concept of group trading, and GroupM remains a ground-breaking concept in our industry

    A founding partner of GroupM, MEC pioneered the concept of group trading, and GroupM remains a ground-breaking concept in our industry. 

  • MEC have always been digital pioneers and we were the first media agency to open a specialist digital division; the first to set up a dedicated Search business, and the first to launch a social media unit – MEC Interaction

    MEC have always been digital pioneers and we were the first media agency to open a specialist digital division; the first to set up a dedicated Search business, and the first to launch a social media unit – MEC Interaction. Our 1200 digital experts represent 28% of our global staff. This is augmented by the digital scale and expertise of WPP and GroupM. With search, mobile and social practices now set up in many countries, we offer a long-term programme of investment in digital training for our markets to help future-proof our clients’ communications. We focus on creating the capability in all our markets to devise and implement digital strategies across all platforms, encompassing online display, paid search, natural search, social media, mobile, video, TV futures and performance media. 

     

     

     

     

     

  • We launched Global Ideas: our own internal awards competition which recognises and rewards the innovative, creative and brilliant campaigns that we create for our clients all around the world

    We launched Global Ideas: our own internal awards competition which recognises and rewards the innovative, creative and brilliant campaigns that we create for our clients all

    around the world.

  • MEC launched as the first Global Communications Planning and Implementation agency – a stake in the ground in this nascent area and offering an integrated range of services which include:Media planning and buying, Digital media, Mobile, Search, Performan

    MEC launched as the first Global Communications Planning and Implementation agency – a stake in the ground in this nascent area and offering an integrated range of services which include:Media planning and buying, Digital media, Mobile, Search, Performance marketing, Social media, Analytics and Insight, Sport, Entertainment & Cause, Multi-cultural, Content, Retail, Integrated Planning.

     

     

     

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