MEC Wavemaker launches in Spain »

  • News
    News
  • Publications
    Publications
  • Press Room
    Press Room
  • Search
    Search
prev
next
FAST TAKE ON F8

FAST TAKE ON F8

20/04/2017 20/04/2017

F8, Facebook’s annual two-day...

Download

STUFF WE'VE SEEN Q1 2017

STUFF WE'VE SEEN Q1 2017

12/04/2017 12/04/2017

Our quarterly publication that...

Download

DOWNLOADED, NORTH AMERICA

DOWNLOADED, NORTH AMERICA

30/03/2017 30/03/2017

A month in media - the top stories for NA

A month in media - the top stories for NA

Download

MEC@AWEUROPE 2017 Key Takeaways & Trends

MEC@AWEUROPE 2017 Key Takeaways & Trends

30/03/2017 30/03/2017

The key learnings & trends from this year's Advertising Week Europe.

The key learnings & trends from this year's Advertising Week Europe.

Download

Downloaded, EMEA

Downloaded, EMEA

30/03/2017 30/03/2017

A month in media - the top stories...

Download

Downloaded, Mumbai

Downloaded, Mumbai

17/03/2017 17/03/2017

The #Happening@Media newsletter from our team in Mumbai.

The #Happening@Media newsletter from our team in Mumbai.

Download

MEC@SXSW 2017

MEC@SXSW 2017

14/03/2017 14/03/2017

MEC's key takeaways from this year's SXSW Interactive conference 

MEC's key takeaways from this year's SXSW Interactive conference 

Download

MEC@MWC Key Takeaways 2017

MEC@MWC Key Takeaways 2017

03/03/2017 03/03/2017

Top trends, themes and takeaways from...

Download

Downloaded, EMEA

Downloaded, EMEA

02/03/2017 02/03/2017

A month in media - the top stories from EMEA.

A month in media - the top stories from EMEA.

Download

Spotlight on Robots

Spotlight on Robots

28/02/2017 28/02/2017

In this Spotlight On, we simplify this fast-evolving landscape and explore ways marketers can design communication strategies that fit seamlessly into these new, inevitably dominant platforms, providing superlative content and experiences for users and productive returns for brands.

In this Spotlight On, we simplify this fast-evolving landscape and explore ways marketers can design communication...

Download

Downloaded North America February

Downloaded North America February

27/02/2017 27/02/2017

A month in media, the top stories in...

Download

Downloaded, Mumbai

Downloaded, Mumbai

24/02/2017 24/02/2017

The #Happening@Media newsletter from...

Download

Fast Take on Super Bowl LI

Fast Take on Super Bowl LI

07/02/2017 07/02/2017

This Fast Take covers the Super Bowl by the numbers, key social observations and pro tips, complete with a Moment Matrix that links to this year’s social media moments.

This Fast Take covers the Super Bowl by the numbers, key social observations and pro tips, complete with a...

Download

Downloaded, EMEA

Downloaded, EMEA

27/01/2017 27/01/2017

A month in media - the top stories...

Download

FAST TAKE ON CRYPTOCURRENCIES

FAST TAKE ON CRYPTOCURRENCIES

20/01/2017 20/01/2017

A deep dive on cryptocurrencies and beyond

A deep dive on cryptocurrencies and beyond

Download

Downloaded, Mumbai

Downloaded, Mumbai

19/01/2017 19/01/2017

The #Happening@Media newsletter from...

Download

MEC Commerce: POV on Ecommerce Marketplaces

MEC Commerce: POV on Ecommerce Marketplaces

12/01/2017 12/01/2017

In this POV, Raj Jerath, ECommerce...

Download

The MEC A-Z of 2016

The MEC A-Z of 2016

11/01/2017 11/01/2017

Our Innovation & Consumer Insights team recaps 2016. 

Our Innovation & Consumer Insights team recaps 2016. 

Download

MEC@CES 2017 Key Takeaways and Trends

MEC@CES 2017 Key Takeaways and Trends

09/01/2017 09/01/2017

Our on the ground coverage and key...

Download

Spotlight On Internet+

Spotlight On Internet+

06/01/2017 06/01/2017

Internet+ beyond the top tiers:...

Download

Spotlight on Status Upgrading

Spotlight on Status Upgrading

06/01/2017 06/01/2017

In China, status is going beyond the physical, towards a higher internal purpose and higher level of self-esteem. Read this Spotlight On to find out more.

In China, status is going beyond the physical, towards a higher internal purpose and higher level of...

Download

Downloaded, US

Downloaded, US

05/01/2017 05/01/2017

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Downloaded, India

Downloaded, India

16/12/2016 16/12/2016

The #Happening@Media newsletter from...

Download

Spotlight on creating a digital payments roadmap

Spotlight on creating a digital payments...

13/12/2016 13/12/2016

Payments 3.0: From cash to credit to cryptocurrencies and its future on commerce.

Payments 3.0: From cash to credit to cryptocurrencies and its future on commerce.

Download

Fast Take: IAB NEW AD PORTFOLIO UPDATE

Fast Take: IAB NEW AD PORTFOLIO UPDATE

02/12/2016 02/12/2016

This Fast Take addresses the MEC and...

Download

Fast Take: GOOGLE’S MOBILE UPDATES

Fast Take: GOOGLE’S MOBILE UPDATES

02/12/2016 02/12/2016

This Fast Take explores Google’s evolving restrictions on interstitial mobile units and how it might affect marketers.

This Fast Take explores Google’s evolving restrictions on interstitial mobile units and how it might affect marketers.

Download

Downloaded, US

Downloaded, US

02/12/2016 02/12/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Downloaded, EMEA

Downloaded, EMEA

24/11/2016 24/11/2016

A month in media - the top stories...

Download

Fast Take: Real Digital Behaviour

Fast Take: Real Digital Behaviour

18/11/2016 18/11/2016

This Fast Take includes stats and point of view from the world’s largest shopping event in China.  

This Fast Take includes stats and point of view from the world’s largest shopping event in China.  

Download

Fast Take: Google Announce Mobile First Index

Fast Take: Google Announce Mobile First...

17/11/2016 17/11/2016

Google officially announced that they have begun experiments to start moving their core search index from a desktop first to a mobile first index. Read more about the implications for brands in this MEC Fast Take from the Global Solutions team in London.  

Google officially announced that they have begun experiments to start moving their core search index from a desktop...

Download

Downloaded, India

Downloaded, India

15/11/2016 15/11/2016

The #Happening@Media newsletter from...

Download

SPOTLIGHT ON DRIVING PROGRAMMATIC EXCELLENCE

SPOTLIGHT ON DRIVING PROGRAMMATIC...

11/11/2016 11/11/2016

Understanding the current and future...

Download

Spotlight On Driving  Programmatic Excellence

Spotlight On Driving Programmatic...

10/11/2016 10/11/2016

MEC explores the genesis of programmatic, the current opportunities and key partners for getting started, and offers strategies and solutions to prepare for the future.    

MEC explores the genesis of programmatic, the current opportunities and key partners for getting started, and offers...

Download

Downloaded, US

Downloaded, US

04/11/2016 04/11/2016

A month in the media - the top...

Download

Downloaded, EMEA

Downloaded, EMEA

21/10/2016 21/10/2016

A month in media - the top stories...

Download

Downloaded, India

Downloaded, India

14/10/2016 14/10/2016

The #Happening@Media newsletter from our team in Mumbai.

The #Happening@Media newsletter from our team in Mumbai.

Download

Fast take: Made by Google

Fast take: Made by Google

11/10/2016 11/10/2016

In this Fast Take we explore the...

Download

MEC@AW New York Key Takeaways and trends

MEC@AW New York Key Takeaways and trends

03/10/2016 03/10/2016

The key learnings and trends from the...

Download

FAST TAKE: Snapchat Spectacles

FAST TAKE: Snapchat Spectacles

03/10/2016 03/10/2016

In this Fast Take, we explore the impact of Snapchat Spectacles on user experience and the future applications for brands.

In this Fast Take, we explore the impact of Snapchat Spectacles on user experience and the future applications for...

Download

Downloaded, US

Downloaded, US

30/09/2016 30/09/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Downloaded, EMEA

Downloaded, EMEA

30/09/2016 30/09/2016

A month in media - the top stories...

Download

Spotlight On Conversational Commerce

Spotlight On Conversational Commerce

09/09/2016 09/09/2016

How messaging, chatbots, A&I and...

Download

Downloaded, US

Downloaded, US

31/08/2016 31/08/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Downloaded, India

Downloaded, India

24/08/2016 24/08/2016

The #Happening@Media newsletter from...

Download

Downloaded, EMEA

Downloaded, EMEA

11/08/2016 11/08/2016

A month in media - the top stories from EMEA.

A month in media - the top stories from EMEA.

Download

SPOTLIGHT ON eSports

SPOTLIGHT ON eSports

02/08/2016 02/08/2016

In this Spotlight On, we focus on the...

Download

Downloaded, US

Downloaded, US

29/07/2016 29/07/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Downloaded EMEA

Downloaded EMEA

22/07/2016 22/07/2016

A month in media - the top stories from EMEA.

A month in media - the top stories from EMEA.

Download

Downloaded India

Downloaded India

21/07/2016 21/07/2016

The #Happening@Media newsletter from...

Download

Spotlight on MEC Video Track II

Spotlight on MEC Video Track II

20/07/2016 20/07/2016

This survey from MEC Poland shows how...

Download

Search Review, July

Search Review, July

14/07/2016 14/07/2016

In this month’s issue of Search we take a look at Google internet speed tests, real time earthquake information, Apple maps and much more.  

In this month’s issue of Search we take a look at Google internet speed tests, real time earthquake...

Download

Downloaded US

Downloaded US

30/06/2016 30/06/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Fast Take: Google Expand top mobile search ads to four

Fast Take: Google Expand top mobile search...

29/06/2016 29/06/2016

This Fast Take follows on from...

Download

MEC@Cannes Key Takeaways 2016

MEC@Cannes Key Takeaways 2016

27/06/2016 27/06/2016

Top trends, themes and quotes from...

Download

SPOTLIGHT ON AD-BLOCKING

SPOTLIGHT ON AD-BLOCKING

26/06/2016 26/06/2016

In this Spotlight On, we explore...

Download

MEC@E3

MEC@E3

20/06/2016 20/06/2016

This MEC@E3 2016 looks at the major...

Download

Downloaded India

Downloaded India

17/06/2016 17/06/2016

The #Happening@Media newsletter from our team in Mumbai.

The #Happening@Media newsletter from our team in Mumbai.

Download

Downloaded EMEA

Downloaded EMEA

16/06/2016 16/06/2016

A month in media - the top stories from EMEA.

A month in media - the top stories from EMEA.

Download

Fast Take News Brief: Microsoft's LinkedIn Acquisition

Fast Take News Brief: Microsoft's LinkedIn...

14/06/2016 14/06/2016

Read more on the acquisitions...

Download

Fast Take: #ThinkContent Summit

Fast Take: #ThinkContent Summit

13/06/2016 13/06/2016

This year’s #ThinkContent Summit,...

Download

Downloaded US

Downloaded US

03/06/2016 03/06/2016

A month in the media - the top...

Download

Fast Take: Google Performance Summit 2016

Fast Take: Google Performance Summit 2016

03/06/2016 03/06/2016

In this Fast Take we look at four...

Download

MEC Perspective

MEC Perspective

03/06/2016 03/06/2016

This month's MEC Perspective from...

Download

Spotlight On: Webrooming

Spotlight On: Webrooming

24/05/2016 24/05/2016

This Spotlight On, we look at the new...

Download

MEC@INNOVFEST 2016

MEC@INNOVFEST 2016

22/05/2016 22/05/2016

This MEC@INNOVFEST 2016 document...

Download

Downloaded India

Downloaded India

19/05/2016 19/05/2016

The #Happening@Media newsletter from our team in Mumbai.

The #Happening@Media newsletter from our team in Mumbai.

Download

MEC@CES Asia

MEC@CES Asia

18/05/2016 18/05/2016

MEC@CES Asia 2016 Thought Leadership and Key Takeaways

MEC@CES Asia 2016 Thought Leadership and Key Takeaways

Download

Fast Take: MMA Mobile Marketing Leadership Forum

Fast Take: MMA Mobile Marketing Leadership...

17/05/2016 17/05/2016

In this Fast take we review 5 key...

Download

MEC@NewFronts 2016

MEC@NewFronts 2016

13/05/2016 13/05/2016

MEC@NewFronts 2016 Key Takeaways &...

Download

Downloaded EMEA

Downloaded EMEA

06/05/2016 06/05/2016

A month in media - the tops stories...

Download

Downloaded US

Downloaded US

06/05/2016 06/05/2016

A month in the media - the top stories from the US.

A month in the media - the top stories from the US.

Download

Spotlight On: Measurement

Spotlight On: Measurement

26/04/2016 26/04/2016

We are pleased to share MEC’s ’Spotlight On’ Measurement. In this Spotlight On, we focus on measurement, including why we need to understand measurement, why we need to be S.M.A.R.T. about measurement, measurement’s role in today’s changing media landscape, and more.

We are pleased to share MEC’s ’Spotlight On’ Measurement. In this Spotlight On, we focus on measurement, including...

Download

MEC@AWE Key Takeaways and Trends

MEC@AWE Key Takeaways and Trends

22/04/2016 22/04/2016

The key learnings and trends from...

Download

Downloaded India

Downloaded India

21/04/2016 21/04/2016

The #Happening@Media newsletter from...

Download

Stuff We've Seen Q1

Stuff We've Seen Q1

21/04/2016 21/04/2016

Our Q1 2016 edition of Stuff We’ve...

Download

Fast Take: Facebook F8

Fast Take: Facebook F8

14/04/2016 14/04/2016

This year Facebook lived up to the...

Download

Content that means business

Content that means business

07/04/2016 07/04/2016

This is the first in a series of MEC Wavemaker thought leadership pieces...

This is the first in a series of MEC Wavemaker thought leadership pieces...

Download

Downloaded US

Downloaded US

07/04/2016 07/04/2016

A month in the media - the top...

Download

Spotlight On: Programmatic & Walled Gardens

Spotlight On: Programmatic & Walled Gardens

06/04/2016 06/04/2016

This Spotlight explores why...

Download

DigiFaces

DigiFaces

05/04/2016 05/04/2016

Brochure introducing DigiFaces, MEC's online qualitative research platform

Brochure introducing DigiFaces, MEC's online qualitative research platform

Download

Downloaded India

Downloaded India

17/03/2016 17/03/2016

The #Happening@Media newsletter from...

Download

The Future of Brands

The Future of Brands

17/03/2016 17/03/2016

Five awarded and inspiring essays from MEC's IPA class of 2015-2016.

Five awarded and inspiring essays from MEC's IPA class of 2015-2016.

Download

Downloaded EMEA

Downloaded EMEA

16/03/2016 16/03/2016

A month in media - the tops stories...

Download

MEC@SXSWi

MEC@SXSWi

15/03/2016 15/03/2016

MEC recaps the annual SXSW...

Download

Spotlight on post 90's in China

Spotlight on post 90's in China

11/03/2016 11/03/2016

This spotlight explores the last of the single child generations in China and gives advice to brands on how to approach them.

This spotlight explores the last of the single child generations in China and gives advice to brands on how...

Download

MEC@MWC Key Takeaways and Trends

MEC@MWC Key Takeaways and Trends

26/02/2016 26/02/2016

Our top 5 trends and key takeaways from the Mobile World Congress in Barcelona Feb 22-25 2016.

Our top 5 trends and key takeaways from the Mobile World Congress in Barcelona Feb 22-25 2016.

Download

Spotlight on Live Activations

Spotlight on Live Activations

25/02/2016 25/02/2016

 In this Spotlight On, we look at the...

Download

Fast Take: Google Change Search Ads Layout

Fast Take: Google Change Search Ads Layout

22/02/2016 22/02/2016

MEC Fast Take on Google’s...

Download

Fast Take: Super Bowl 50 Social

Fast Take: Super Bowl 50 Social

09/02/2016 09/02/2016

In this Fast Take, we cover Super...

Download

Spotlight on New Moms in China

Spotlight on New Moms in China

04/02/2016 04/02/2016

An in-depth look at the mind-sets of first-time moms and their behaviour during pregnancy and after giving birth.

An in-depth look at the mind-sets of first-time moms and their behaviour during pregnancy and after giving birth.

Download

Spotlight on AR/VR & 360 Video

28/01/2016 28/01/2016

A LOOK AT THE OPPORTUNITIES...

Download

Downloaded - A Month in Media - January 2016

Downloaded - A Month in Media - January...

11/01/2016 11/01/2016

Six hot stories from the month of January.

Six hot stories from the month of January.

Download

RP No.6 - Transforming Marketing

RP No.6 - Transforming Marketing

11/01/2016 11/01/2016

Review Preview No.6 - our yearly...

Download

MEC@CES 2016 Key Takeaways

MEC@CES 2016 Key Takeaways

08/01/2016 08/01/2016

Presenting our most important trends...

Download

Spotlight on Econometric Modeling

Spotlight on Econometric Modeling

03/12/2015 03/12/2015

What is econometric modeling and how...

Download

Spotlight on Multiscreening in the CEE

Spotlight on Multiscreening in the CEE

25/11/2015 25/11/2015

Our team in Central and Eastern...

Download

Spotlight On Social Data Powering Mobile & Display

Spotlight On Social Data Powering Mobile &...

10/11/2015 10/11/2015

In this Spotlight we explore the...

Download

A-Z of Ecommerce

A-Z of Ecommerce

28/10/2015 28/10/2015

MEC Commerce has produced this...

Download

Spotlight on Mobile Payments

27/10/2015 27/10/2015

Read about the rapid evolution of...

Download

Fast Take on Twitter Moments

Fast Take on Twitter Moments

09/10/2015 09/10/2015

This Fast take covers the latest...

Download

MEC@AdWeek 2015

MEC@AdWeek 2015

02/10/2015 02/10/2015

The key trends and takeaways from the...

Download

Downloaded - A Month In Media - September 2015

Downloaded - A Month In Media - September...

01/10/2015 01/10/2015

Seven hot stories from the month of...

Download

Fast Take on Content Blocking in iOS 9

Fast Take on Content Blocking in iOS 9

11/09/2015 11/09/2015

This POV analyses the Apple's...

Download

Fast Take on the Apple Special Event

Fast Take on the Apple Special Event

10/09/2015 10/09/2015

This Fast Take covers the main news and their implications for brands from the Apple launch of 9 September 2015.

This Fast Take covers the main news and their implications for brands from the Apple launch of 9 September 2015.

Download

Spotlight on Proximity

Spotlight on Proximity

07/08/2015 07/08/2015

An exploration of the evolution of...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to categories like travel or electronics...

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG...

Download

Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual...

Download

MEC@Cannes 2015 Key Takeaways

MEC@Cannes 2015 Key Takeaways

29/06/2015 29/06/2015

Trends, themes and quotes from this...

Download

Fast Take on the Google Buy Now Button and Amazon Sponsored Search

Fast Take on the Google Buy Now Button and...

16/06/2015 16/06/2015

A few weeks ago Google announced they...

Download

MEC@CES Asia 2015

MEC@CES Asia 2015

03/06/2015 03/06/2015

MEC's key trends, takeaways and what they mean for marketers, straight from the consumer technology event CES Asia.

MEC's key trends, takeaways and what they mean for marketers, straight from the consumer technology event CES Asia.

Download

Spotlight on: Messaging Apps

Spotlight on: Messaging Apps

28/05/2015 28/05/2015

Findings from MEC's 'Reality of...

Download

Spotlight on Fantasy Sports

Spotlight on Fantasy Sports

18/05/2015 18/05/2015

A look at how fantasy sports has...

Download

MEC@Digital Newfronts

MEC@Digital Newfronts

11/05/2015 11/05/2015

Key takeaways and trends from 2015

Download

Fast Take On Google Mobile Update

Fast Take On Google Mobile Update

22/04/2015 22/04/2015

The Google Mobile Update is here!...

Download

Fast Take on Streaming Video

Fast Take on Streaming Video

26/03/2015 26/03/2015

In this Fast Take we review the current state of streaming video, and how this content delivery mechanism has impacted culture and permanently shifted consumer behavior.

In this Fast Take we review the current state of streaming video, and how this content delivery mechanism has...

Download

MEC@SXSWi 2015 Key Takeaways

MEC@SXSWi 2015 Key Takeaways

18/03/2015 18/03/2015

The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused on emerging technology and forward thinking -- fueled by content, creativity and inspiration. This is MEC’s recap on key takeaways most relevant to our clients’ business.

The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused...

Download

Fast Take News Brief - Meerkat

Fast Take News Brief - Meerkat

17/03/2015 17/03/2015

A new generation of apps most notably Meerkat is bringing livestreaming to mobile, and users may finally be ready to adopt.

A new generation of apps most notably Meerkat is bringing livestreaming to mobile, and users may finally be ready...

Download

Fast Take on Apple's Spring Forward

Fast Take on Apple's Spring Forward

16/03/2015 16/03/2015

Our Fast Take on Apple's March 9...

Download

MEC@MWC 2015

MEC@MWC 2015

09/03/2015 09/03/2015

Key Takeaways and Trends from Mobile...

Download

Key takeaways & trends from MEC@SMW

Key takeaways & trends from MEC@SMW

05/03/2015 05/03/2015

From publishers and influencers to...

Download

Fast Take News Brief: Super Bowl XLIX Social Takeaways

Fast Take News Brief: Super Bowl XLIX...

03/02/2015 03/02/2015

MEC presents it’s fast take on the...

Download

Magnificent 7

Magnificent 7

22/01/2015 22/01/2015

Seven hot stories from the month of...

Download

RP No. 5 - Transforming Marketing

RP No. 5 - Transforming Marketing

09/01/2015 09/01/2015

Review Preview, ‘RP No.5 –...

Download

MECatCES 2015

MECatCES 2015

09/01/2015 09/01/2015

We’ve condensed POVs and the best of...

Download

MEC POV: Single's Day, November 2014

MEC POV: Single's Day, November 2014

12/11/2014 12/11/2014

Western brands have always thought of...

Download

Know the value of media

Know the value of media

21/10/2014 21/10/2014

Media Databases: the challenges and...

Download

MEC@AWXI 2014_Key Takeaways

MEC@AWXI 2014_Key Takeaways

06/10/2014 06/10/2014

4 key themes from AWXI and why they...

Download

MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco...

Download

Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

Download

Brands Will Have to Earn the Right to Communicate

Brands Will Have to Earn the Right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA...

Download

MAGNIFICENT 7 - SEPTEMBER

MAGNIFICENT 7 - SEPTEMBER

09/09/2014 09/09/2014

September's hot stories from MEC

Download

The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital...

09/09/2014 09/09/2014

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

Download

The Future Belongs to Brand-Driven Businesses

The Future Belongs to Brand-Driven...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

Download

The Future of Brands Lies in Making Loving Fun

The Future of Brands Lies in Making Loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA...

Download

The Future of Brands

The Future of Brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by...

Download

MAGNIFICENT SEVEN - JULY

MAGNIFICENT SEVEN - JULY

15/07/2014 15/07/2014

Seven hot stories coming out of July

Download

MEC@Cannes 2014 - the best bits

MEC@Cannes 2014 - the best bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014

Trends and highlights from Cannes Lions 2014

Download

MEC@E3 2014 - What you need to know

MEC@E3 2014 - What you need to know

20/06/2014 20/06/2014

Trends from E3 & Why they matter

Download

2014 FiFA World Cup Social and Mobile

2014 FiFA World Cup Social and Mobile

13/06/2014 13/06/2014

Estimated social and mobile usage...

Download

MAGNIFICENT SEVEN - MAY

MAGNIFICENT SEVEN - MAY

10/06/2014 10/06/2014

MEC’s monthly round up of the big industry stories

MEC’s monthly round up of the big industry stories

Download

Trends & Highlights from SXSWi 2014

Trends & Highlights from SXSWi 2014

20/03/2014 20/03/2014

MEC's Key Takeaways from SXSW...

Download

MOBILE WORLD CONGRESS 2014

MOBILE WORLD CONGRESS 2014

07/03/2014 07/03/2014

MEC'S TAKE-OUTS FROM THE MOBILE WORLD...

Download

FAST TAKE NEWSBRIEF - WHATSAPP

FAST TAKE NEWSBRIEF - WHATSAPP

21/02/2014 21/02/2014

FACEBOOK ACQUIRES...

Download

MEC@MATI 2014

MEC@MATI 2014

14/02/2014 14/02/2014

Our key takeaways from the Marketing & Ad:Tech Israel (MATI) conference in Tel Aviv.

Our key takeaways from the Marketing & Ad:Tech Israel (MATI) conference in Tel Aviv.

Download

RP NO.4 - SETTING THE TRENDS

RP NO.4 - SETTING THE TRENDS

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview...

Download

FAST TAKE NEWSBRIEF - SUPER BOWL

FAST TAKE NEWSBRIEF - SUPER BOWL

06/02/2014 06/02/2014

SUPER BOWL XLVIII DRIVING SOCIAL CHATTER

SUPER BOWL XLVIII DRIVING SOCIAL CHATTER

Download

MAGNIFICENT SEVEN - FEBRUARY

MAGNIFICENT SEVEN - FEBRUARY

01/02/2014 01/02/2014

Magnificent seven.

Download

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics Show (CES) has rung in the new year with the ultimate conference meets technology party, giving innovators, technology companies (both large and small), brands and marketers...

January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics...

Download

MAGNIFICENT SEVEN - JANUARY

MAGNIFICENT SEVEN - JANUARY

01/01/2014 01/01/2014

Magnificent seven 

Download

DOES YOUR BRAND HAVE MOMENTUM?

DOES YOUR BRAND HAVE MOMENTUM?

06/08/2013 06/08/2013

A new approach to understanding...

Download

ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

Download

CookieCutter TM

CookieCutter TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data”...

Download

RP No.3 - Setting the trends

RP No.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

Download

MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to you.

5 Notable trends & why they matter to you.

Download

User Centered Advertising

User Centered Advertising

17/03/2016 17/03/2016

By John Clarvis, Creative Technologist, MEC UK IPA Excellence Diploma Dissertation, passed with Credit 

By John Clarvis, Creative Technologist, MEC UK IPA Excellence Diploma Dissertation, passed with Credit 

Download

Positive Brand Memories

Positive Brand Memories

17/03/2016 17/03/2016

By Richard Bartlett, Communications...

Download

Learning from the Quiet Ones

Learning from the Quiet Ones

17/03/2016 17/03/2016

By Susanna Cousins, Strategist, MEC...

Download

Harness Scenius

Harness Scenius

17/03/2016 17/03/2016

By Scott Brenman, Group Strategy...

Download

Brand Encounters of the Frictionless Kind

Brand Encounters of the Frictionless Kind

17/03/2016 17/03/2016

By Chris Worrell, Strategy Partner, Global Solutions and EMEA IPA Excellence Diploma Dissertation, passed with Credit 

By Chris Worrell, Strategy Partner, Global Solutions and EMEA IPA Excellence Diploma Dissertation, passed with...

Download

News

go
1 / 65

Publications

go
1 / 40
FAST TAKE ON F8

FAST TAKE ON F8

20/04/2017 20/04/2017

F8, Facebook’s annual two-day developers conference, hosted developers, marketers and entrepreneurs for a look at new products,...

Download

STUFF WE'VE SEEN Q1 2017

STUFF WE'VE SEEN Q1 2017

12/04/2017 12/04/2017

Our quarterly publication that inspires new ways of thinking through a mix highlight reel of innovative campaigns, uses of technology and...

Download

DOWNLOADED, NORTH AMERICA

DOWNLOADED, NORTH AMERICA

30/03/2017 30/03/2017

A month in media - the top stories for NA

Download

MEC@AWEUROPE 2017 Key Takeaways & Trends

MEC@AWEUROPE 2017 Key Takeaways & Trends

30/03/2017 30/03/2017

The key learnings & trends from this year's Advertising Week Europe.

Download

Press Room

1 / 6
Tim Castree

Tim Castree

10/03/2017 Photo 10/03/2017

Chief Executive Officer, Global

Download

Our Team

Our Team

10/03/2017 Bio 10/03/2017

Meet our celebrated and influential management team, who guide the 5,000 specialists in the MEC network.

Download

Alastair Aird

Alastair Aird

09/03/2017 Photo 09/03/2017

Chief Operating Officer, Global. Chairman, Europe, Middle East and Africa

Download

Neil Sternberg

Neil Sternberg

08/03/2017 Photo 08/03/2017

Chief Financial Officer, Global

Download

 
 
MEC Wavemaker launches in Spain
27/10/2016

MEC has announced the launch of MEC Wavemaker in Spain. The new division will consolidate MEC’s content strategy, social, partnerships, experiential marketing, organic search and creative services into one unit. By streamlining and simplifying what can be a complicated process for clients, this new offer will create content that delivers business results.

MEC Wavemaker helps MEC’s clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance. It will give them the confidence to invest in content knowing it’s driving their business.

MEC Wavemaker comes to Spain following a successful launch in 11 other markets (UK, Ireland, USA, Holland, Mexico, Australia, India, Poland, Middle East, Singapore and Germany) earlier this year. The division will be made up of 750 people globally.

In Spain, MEC Wavemaker will be led by MEC Spain’s Strategy Director, Antonio Pareja, and Creative Director, Luis Gonzalez-Aller.

Antonio Pareja said: “With the launch of MEC Wavemaker, we have a different kind of content offer, one that measurably improves the performance of a brand. It is different because we can identify precisely what consumer behavior needs to change along the purchase journey and create content that’s specifically designed to bring about that change. For the first time, we have integrated four essential marketing elements: Data and Insights, Content Creation, Distribution and Evaluation into one unified content approach.”

One of the main tools that will be used by the division is the newly created YouTube Certification: an online learning path designed to train agencies on the fundamentals of video content strategy. Launched by MEC and YouTube at this year’s Cannes Lions Festival of Creativity, the certification curriculum covers publishing frameworks, creative treatments, video discovery, campaign optimization and how to partner with YouTube creators; lessons that will provide the foundation needed to build a successful YouTube strategy and the tools to enable the development and distribution of innovative content.

Find out more about MEC Wavemaker here.

 

 

MEC Wavemaker launches in Spain
close