MEC- Meritus forecast average IPL TV Rating to be 3.9, a 2.6 % increase over 2012 »

  • News
    News
  • Publications
    Publications
  • Press Room
    Press Room
prev
next
Fast Take: Super Bowl 50 Social

Fast Take: Super Bowl 50 Social

09/02/2016 09/02/2016

In this Fast Take, we cover Super Bowl by the numbers, key social observations and pro tips, complete with a Moment Matrix that links to the social media moments you can’t miss.

In this Fast Take, we cover Super Bowl by the numbers, key social observations and pro tips, complete with a...

Download

Spotlight on New Moms in China

Spotlight on New Moms in China

04/02/2016 04/02/2016

An in-depth look at the mind-sets of...

Download

Downloaded - A Month in Media - January 2016

Downloaded - A Month in Media - January...

11/01/2016 11/01/2016

Six hot stories from the month of January.

Six hot stories from the month of January.

Download

RP No.6 - Transforming Marketing

RP No.6 - Transforming Marketing

11/01/2016 11/01/2016

Review Preview No.6 - our yearly...

Download

MEC@CES 2016 Key Takeaways

MEC@CES 2016 Key Takeaways

08/01/2016 08/01/2016

Presenting our most important trends...

Download

Spotlight on Econometric Modeling

Spotlight on Econometric Modeling

03/12/2015 03/12/2015

What is econometric modeling and how is it driving today's marketing decisions?

What is econometric modeling and how is it driving today's marketing decisions?

Download

Spotlight on Multiscreening in the CEE

Spotlight on Multiscreening in the CEE

25/11/2015 25/11/2015

Our team in Central and Eastern...

Download

Spotlight On Social Data Powering Mobile & Display

Spotlight On Social Data Powering Mobile &...

10/11/2015 10/11/2015

In this Spotlight we explore the growing reach and capabilities of social platforms, including how the evolution of social networks informs the kinds of data social platforms have, how sequential messaging can play a role in a full multichannel consumer universe and more. 

In this Spotlight we explore the growing reach and capabilities of social platforms, including how the evolution of...

Download

A-Z of Ecommerce

A-Z of Ecommerce

28/10/2015 28/10/2015

MEC Commerce has produced this...

Download

Spotlight on Mobile Payments

27/10/2015 27/10/2015

Read about the rapid evolution of mobile-first digital currency in this Spotlight.

Read about the rapid evolution of mobile-first digital currency in this Spotlight.

Download

Fast Take on Twitter Moments

Fast Take on Twitter Moments

09/10/2015 09/10/2015

This Fast take covers the latest...

Download

MEC@AdWeek 2015

MEC@AdWeek 2015

02/10/2015 02/10/2015

The key trends and takeaways from the...

Download

Downloaded - A Month In Media - September 2015

Downloaded - A Month In Media - September...

01/10/2015 01/10/2015

Seven hot stories from the month of September.

Seven hot stories from the month of September.

Download

Fast Take on Content Blocking in iOS 9

Fast Take on Content Blocking in iOS 9

11/09/2015 11/09/2015

This POV analyses the Apple's announced content blocking options in iOS 9 and what it means for brands.

This POV analyses the Apple's announced content blocking options in iOS 9 and what it means for brands.

Download

Fast Take on the Apple Special Event

Fast Take on the Apple Special Event

10/09/2015 10/09/2015

This Fast Take covers the main news and their implications for brands from the Apple launch of 9 September 2015.

This Fast Take covers the main news and their implications for brands from the Apple launch of 9 September 2015.

Download

Spotlight on Proximity

Spotlight on Proximity

07/08/2015 07/08/2015

An exploration of the evolution of...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to categories like travel or electronics...

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG...

Download

Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual...

Download

MEC@Cannes 2015 Key Takeaways

29/06/2015 29/06/2015

Trends, themes and quotes from this year's Cannes Lions Festival of Creativity.

Trends, themes and quotes from this year's Cannes Lions Festival of Creativity.

Download

Fast Take on the Google Buy Now Button and Amazon Sponsored Search

Fast Take on the Google Buy Now Button and...

16/06/2015 16/06/2015

A few weeks ago Google announced they...

Download

MEC@CES Asia 2015

MEC@CES Asia 2015

03/06/2015 03/06/2015

MEC's key trends, takeaways and what...

Download

Spotlight on: Messaging Apps

Spotlight on: Messaging Apps

28/05/2015 28/05/2015

Findings from MEC's 'Reality of Mobile Messaging Apps' study

Findings from MEC's 'Reality of Mobile Messaging Apps' study

Download

Spotlight on Fantasy Sports

Spotlight on Fantasy Sports

18/05/2015 18/05/2015

A look at how fantasy sports has...

Download

MEC@Digital Newfronts

MEC@Digital Newfronts

11/05/2015 11/05/2015

Key takeaways and trends from 2015

Download

Fast Take On Google Mobile Update

Fast Take On Google Mobile Update

22/04/2015 22/04/2015

The Google Mobile Update is here!...

Download

Fast Take on Streaming Video

Fast Take on Streaming Video

26/03/2015 26/03/2015

In this Fast Take we review the current state of streaming video, and how this content delivery mechanism has impacted culture and permanently shifted consumer behavior.

In this Fast Take we review the current state of streaming video, and how this content delivery mechanism has...

Download

MEC@SXSWi 2015 Key Takeaways

MEC@SXSWi 2015 Key Takeaways

18/03/2015 18/03/2015

The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused on emerging technology and forward thinking -- fueled by content, creativity and inspiration. This is MEC’s recap on key takeaways most relevant to our clients’ business.

The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused...

Download

Fast Take News Brief - Meerkat

Fast Take News Brief - Meerkat

17/03/2015 17/03/2015

A new generation of apps most notably...

Download

Fast Take on Apple's Spring Forward

Fast Take on Apple's Spring Forward

16/03/2015 16/03/2015

Our Fast Take on Apple's March 9...

Download

MEC@MWC 2015

MEC@MWC 2015

09/03/2015 09/03/2015

Key Takeaways and Trends from Mobile...

Download

Key takeaways & trends from MEC@SMW

Key takeaways & trends from MEC@SMW

05/03/2015 05/03/2015

From publishers and influencers to brands and technology companies, the industry was out in full force assessing the state of social media and sharing predictions of where it's headed and MEC kept it's finger on the pulse.

From publishers and influencers to brands and technology companies, the industry was out in full force assessing...

Download

Fast Take News Brief: Super Bowl XLIX Social Takeaways

Fast Take News Brief: Super Bowl XLIX...

03/02/2015 03/02/2015

MEC presents it’s fast take on the hits and misses through 6 key social takeaways and their implications for marketers.

MEC presents it’s fast take on the hits and misses through 6 key social takeaways and their implications for...

Download

Magnificent 7

Magnificent 7

22/01/2015 22/01/2015

Seven hot stories from the month of...

Download

RP No. 5 - Transforming Marketing

RP No. 5 - Transforming Marketing

09/01/2015 09/01/2015

Review Preview, ‘RP No.5 –...

Download

MECatCES 2015

MECatCES 2015

09/01/2015 09/01/2015

We’ve condensed POVs and the best of...

Download

MEC POV: Single's Day, November 2014

MEC POV: Single's Day, November 2014

12/11/2014 12/11/2014

Western brands have always thought of Boxing Day in the UK and Black Friday in the US as the watershed moments for digital sales – but Single’s Day in China obliterates both of them...

Western brands have always thought of Boxing Day in the UK and Black Friday in the US as the watershed moments...

Download

Know the value of media

Know the value of media

21/10/2014 21/10/2014

Media Databases: the challenges and...

Download

MEC@AWXI 2014_Key Takeaways

MEC@AWXI 2014_Key Takeaways

06/10/2014 06/10/2014

4 key themes from AWXI and why they...

Download

MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco in Cologne 2014.

The best of what we've seen at dmexco in Cologne 2014.

Download

Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

Download

Brands Will Have to Earn the Right to Communicate

Brands Will Have to Earn the Right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA...

Download

MAGNIFICENT 7 - SEPTEMBER

MAGNIFICENT 7 - SEPTEMBER

09/09/2014 09/09/2014

September's hot stories from MEC

September's hot stories from MEC

Download

The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital...

09/09/2014 09/09/2014

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

Essay by Pete Buckley - awarded Bronze prize from the international 2014 Admap Award jury

Download

The Future Belongs to Brand-Driven Businesses

The Future Belongs to Brand-Driven...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

Download

The Future of Brands Lies in Making Loving Fun

The Future of Brands Lies in Making Loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA...

Download

The Future of Brands Must Be Superhuman

The Future of Brands Must Be Superhuman

09/09/2014 09/09/2014

Essay by Emily Fairhead-Keen – 2014...

Download

The Future of Brands

The Future of Brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by MEC’s class of 2013-14.

Five awarded and inspiring essays by MEC’s class of 2013-14.

Download

MAGNIFICENT SEVEN - JULY

MAGNIFICENT SEVEN - JULY

15/07/2014 15/07/2014

Seven hot stories coming out of July

Download

MEC@Cannes 2014 - the best bits

MEC@Cannes 2014 - the best bits

24/06/2014 24/06/2014

Trends and highlights from Cannes...

Download

MEC@E3 2014 - What you need to know

MEC@E3 2014 - What you need to know

20/06/2014 20/06/2014

Trends from E3 & Why they matter

Trends from E3 & Why they matter

Download

2014 FiFA World Cup Social and Mobile

2014 FiFA World Cup Social and Mobile

13/06/2014 13/06/2014

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands

Download

MAGNIFICENT SEVEN - MAY

MAGNIFICENT SEVEN - MAY

10/06/2014 10/06/2014

MEC’s monthly round up of the big...

Download

Trends & Highlights from SXSWi 2014

Trends & Highlights from SXSWi 2014

20/03/2014 20/03/2014

MEC's Key Takeaways from SXSW...

Download

MOBILE WORLD CONGRESS 2014

MOBILE WORLD CONGRESS 2014

07/03/2014 07/03/2014

MEC'S TAKE-OUTS FROM THE MOBILE WORLD CONGRESS IN BARCELONA, 24-27 FEBRUARY 2014.

MEC'S TAKE-OUTS FROM THE MOBILE WORLD CONGRESS IN BARCELONA, 24-27 FEBRUARY 2014.

Download

FAST TAKE NEWSBRIEF - WHATSAPP

FAST TAKE NEWSBRIEF - WHATSAPP

21/02/2014 21/02/2014

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

Download

MEC@MATI 2014

MEC@MATI 2014

14/02/2014 14/02/2014

Our key takeaways from the Marketing...

Download

RP NO.4 - SETTING THE TRENDS

RP NO.4 - SETTING THE TRENDS

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview...

Download

FAST TAKE NEWSBRIEF - SUPER BOWL

FAST TAKE NEWSBRIEF - SUPER BOWL

06/02/2014 06/02/2014

SUPER BOWL XLVIII DRIVING SOCIAL...

Download

MAGNIFICENT SEVEN - FEBRUARY

MAGNIFICENT SEVEN - FEBRUARY

01/02/2014 01/02/2014

Magnificent seven.

Magnificent seven.

Download

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

January doesn’t just mark the start...

Download

MAGNIFICENT SEVEN - JANUARY

MAGNIFICENT SEVEN - JANUARY

01/01/2014 01/01/2014

Magnificent seven 

Download

DOES YOUR BRAND HAVE MOMENTUM?

DOES YOUR BRAND HAVE MOMENTUM?

06/08/2013 06/08/2013

A new approach to understanding and measuring today’s purchase journey

A new approach to understanding and measuring today’s purchase journey

Download

GLOBAL IDEAS Campaigns that work

GLOBAL IDEAS Campaigns that work

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

Download

ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

How A&I can grow your business.

Download

CookieCutter TM

CookieCutter TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI

Download

RP No.3 - Setting the trends

RP No.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

Download

MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

Download

News

go
1 / 43

Publications

go
1 / 17
Fast Take: Super Bowl 50 Social

Fast Take: Super Bowl 50 Social

09/02/2016 09/02/2016

In this Fast Take, we cover Super Bowl by the numbers, key social observations and pro tips, complete with a Moment Matrix that links to...

Download

Spotlight on New Moms in China

Spotlight on New Moms in China

04/02/2016 04/02/2016

An in-depth look at the mind-sets of first-time moms and their behaviour during pregnancy and after giving birth.

Download

Downloaded - A Month in Media - January 2016

Downloaded - A Month in Media - January 2016

11/01/2016 11/01/2016

Six hot stories from the month of January.

Download

RP No.6 - Transforming Marketing

RP No.6 - Transforming Marketing

11/01/2016 11/01/2016

Review Preview No.6 - our yearly collection of global essays that recaps the most significant takeaways from 2015 and explores the...

Download

Press Room

1 / 5
Charles Courtier

Charles Courtier

05/02/2016 Photo 05/02/2016

Chief Executive Officer, Global

Download

Stuart Bowden

Stuart Bowden

04/02/2016 Photo 04/02/2016

Chief Strategy Officer, Global

Download

Peter Vogel

Peter Vogel

10/07/2015 Photo 10/07/2015

Chief Executive Officer, Asia Pacific

Download

Renato de Paula

Renato de Paula

13/04/2015 Photo 13/04/2015

Chief Executive Officer, Latin America

Download

 
 
MEC- Meritus forecast average IPL TV Rating to be 3.9, a 2.6 % increase over 2012
22/03/2013

MEC announced the findings of their IPL TV Rating Estimation Study.

Now in its fifth edition, the study has come to be the definitive barometer to gauge expectations around the blockbuster event. A combination of primary research and high-end analytics, the study has achieved 100% accuracy in the past, including last year. The research was conducted in Mumbai, New Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Jaipur, Pune, Chandigarh and Ahmedabad. As in previous years, the study has been carried out in association with Meritus, WPP’s analytics company.

Key findings of the study were:

Average TV rating for the league stage is expected to go up from 3.8 last year to 3.9 – an increase of 2.6% (15+ years, Male/Female, SEC ABC

MI (4.5), KKR (4.2) and CSK (4.1) games to have the highest ratings

Home team (84%), favorite team (79%) and Indian stars (64%) continue to be deciding factors to watch a match. Time of the match (49%) is also gaining importance.

MI (23%), Chennai (19%) and KKR (14%) are the most popular teams. Support for Hyderabad has gone up by 200% (2% to 6%), Bangalore has dropped by 50% (12% to 8%)

Sachin Tendulkar (80), MS Dhoni (79), Yuvraj Singh (76), Virat Kohli (74) and Virender Sehwag (73) are the most popular Indian players in the League; Chris Gayle (60), Ricky Ponting (55), Brett Lee (51) and Kevin Pietersen (50) are most popular foreign players

Said T Gangadhar, Managing Director, MEC India, “Our study suggests that the IPL has matured as a property. The study clearly establishes that ratings in the first phase (first 18 games) impacts the fate of the entire league. With Pepsi activating their title sponsorship in a big way, the BCCI launching the IPL Fantasy League and India’s strong performance against Australia, the first stage of the league could get further momentum.

We expect the IPL Fantasy League to become a key part of the live broadcast experience and as a result, social chatter around IPL could grow significantly”, Gangadhar added.

Sunder Muthuraman, Managing Partner, Meritus Analytics, also believes that the IPL brand is reflecting the behaviour of a typical mature consumer product. “Our proprietary survey, that is integral to the forecast, shows that there is a segment of audience who will watch more than last year (say, the loyalists) and another segment who will watch lesser (say, the rejecters). Given that the former segment is larger than the latter, the ratings are likely to be marginally higher than in 2012. Given our past successes, we hope our pioneering rating forecast methodology will be adopted by all broadcasters and advertisers”, Sunder concluded.

MEC- Meritus forecast average IPL TV Rating to be 3.9, a 2.6 % increase over 2012
close