"An excellent example of how touch-points exploitation can generate a mass scale consumer engagement and drive relevant business results."
Beiersdorf, Italy
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MediaLab
MEC MediaLab is our global insight, analytics and ROI specialist capability.
Our team comprises over 300 people in more than 30 countries, with skills in research, strategic planning, analytics, brand consulting and software development.
MEC MediaLab ensures our communication ideas are fuelled by relevant consumer and media insights, and relentlessly measures and maximizes the effectiveness of our clients' activities. Our capabilities, from media research to consumer segmentation, budget-setting to KPI tracking, econometric modelling to touchpoints evaluation, are brought together to make every client investment as accountable and effective as possible.
And our clients have access to the best suite of tools in the market; enhanced consumer intelligence and understanding and greater accountability in evaluating communications effectiveness.
News desk
MEC, a leading media agency announced today the appointment of Theresa Loo as head of Strategic Planning, Analytics and Insight.
10/03/2010
SPAR UK, the UK's leading convenience store group, has appointed MEC Access Manchester to handle its UK sponsorship marketing on a retained basis.
04/03/2010
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A GroupM Company