Wrigleys chooses MEC for media agency in Taiwan alliance.

MEC in Taipei today announced that Wrigleys has appointed MEC Taiwan as their agency of record. This is the first time in recent years that the company has changed its media partner.

"We were very impressed by MEC Taiwan's integrated offer", advised AL Chen, Marketing Director of Wrigley Taiwan. "Not only do they have a very creative strategic approach and track record, but they can also provide the specialist skills and trading leverage needed to bring their ideas to life."

Vince Cheng, Managing Director of MEC Taiwan added, "I am beyond delighted to have confirmed this new partnership with Wrigleys. While we do work with them in other parts of the network, each Wrigleys market appoints on the basis of merit only and that is always satisfying grounds for a win".

Wrigleys in Taiwan is the 21st biggest advertiser in Taiwan market, with ad spending recorded by Nielsen of circa US $8 million.