SKY Italia chooses MEC Italy for its advertising budget

MEC Italy, a leading media agency, has been awarded the SKY Italia business after a three-way pitch.  This is effective immediately and is a two-year agreement that encompasses all media planning and buying.

The decision was made at the end of a rigorous consultation that took place over four weeks. The agencies were asked to deliver different integrated communications solutions, in line with the business challenges that SKY will be facing over the next few years.

The client was previously with MediaCom.