Saint-Jacques Vallée MEC becomes MEC Montreal

Saint-Jacques Vallée MEC is changing its name to MEC Montreal, thereby strengthening its links to MEC Canada, a leading media agency.

MEC Montreal will continue to enjoy the benefits of partnering with MEC Canada including access to unique tools for optimal media planning that create the best connection between brands and consumers. The agency will be led by Sylvie La Salle, Vice-President, General Manager and she will work closely with Michele Pauchuk, President of MEC Canada.

“This is a great opportunity for MEC. We are investing in this market and committed to providing a stable and strong offering for our clients,” stated Michele Pauchuk.

Sylvie La Salle said, "Our association with WPP and GroupM, coupled with our exceptional media expertise, allows us to work with unparalleled efficiency. We are extremely confident the MEC offering is right for our clients and the marketplace. Launching MEC Montreal signals a new era in the further development of our business here.”

Similar to its Toronto counterpart, MEC Montreal provides full service media capabilities, such as media planning and buying, digital media, search, performance marketing, social media, analytics and insight, sport, entertainment and cause, multi-cultural, content, retail, and integrated planning.  In keeping with delivering cutting-edge services, MEC Montreal has launched a sophisticated digital monitoring tool, SOCIA. This technology watches and creates brand ecosystems that can follow discussions, identify influencers, analyze trends, perform brand sentiment analysis, and visualize a 3D view of the ecosystem on different social networks.

Located at 1600 René-Lévesques Blvd West, Montréal, Québec. H3H 1P9, 514-935-6214, MEC Montreal works with Molson Coors, Loto Québec, Investors Group, Totem Building Supplies, Colgate Palmolive, Hachette Collections and Imperial Tobacco.