Richard Lloyd joins MEC MediaLab

MEC, a leading media agency has appointed Richard Lloyd as head of digital operations and analytics for MEC MediaLab – the agency’s insight, ROI and analytics division.

Lloyd joins MEC from Microsoft where he led a technology consulting team within Microsoft Advertising.  Prior to this, Lloyd worked at Omniture as a senior analyst. He has more than three year’s experience within the online marketing industry.

At MEC, Lloyd will working with the agency’s clients to incorporate innovative technologies which deliver maximum insight into their campaigns. Central to his remit will be using digital marketing technologies and analytics to deliver optimisation across every stage of a client’s campaign. Lloyd will also strengthen the skills of the MEC MediaLab operations team through a combination of new appointments, introduction of new technology and ongoing training. He will report into David Fletcher, head of MEC MediaLab

Richard Lloyd, head of digital operations and analytics, MEC MediaLab, said: “This is a fantastic time of innovation within the digital marketing industry and every day we are improving our understanding of consumers. It is great to be joining the highly skilled team of consumer insight specialists at MEC MediaLab and I look forward to working with them to bring the newest technologies and approaches to the agency’s clients.”

David Fletcher, head of MEC MediaLab, adds: “At MEC we have cultivated a market leading insight and analytics division and to ensure that we retain this leading position we are continually looking to innovate our processes, approach and research and development. With his experience Richard is a perfect fit for MEC MediaLab and he will be crucial in ensuring that we have the right skills and technologies to remain at the forefront of the media industry.”