Pfizer chooses MEC Philippines

MEC Philippines announced today that they have been appointed by Pfizer to handle all their on- and off-line media planning and buying.

The appointment is effective immediately and the assignment includes the following brands: Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick.

Malu Vasallo, Managing Director, MEC said "We are proud to have demonstrated to Pfizer that integrated planning and buying across all channels is without question the most effective way to actively engage consumers.  I am delighted for all of the MEC team that we have been awarded this business, it's a life changing win for the agency."