MEC wins Toyota in Argentina

MEC, won a final three-way shoot out against the incumbent Nava, who has held the account for the last 12 years, and Brand Connection, part of IPG. The agency will work alongside Dentsu Argentina, Toyota's advertising agency.

Andres Gomez, Managing DirectorD, MEC Argentina, said: "We have all the tools and capabilities needed for developing and taking Toyota forward in our local market. This is a huge win for Mediaedge:cia in Argentina and we are delighted to be working with such a prestigious and globally respected brand."