MEC wins Grand Prix at Thinkbox Planning Awards.

MEC last night celebrated winning top prize at the Thinkbox TV Planning Awards for its continual celebrity-fronted ad-campaign for Morrisons. The Thinkbox TV Planning Awards, which are run in association with Media Week and Campaign, celebrate the most effective uses of television advertising and sponsorship.

MEC scooped first prize in the ‘Best Ongoing Use of TV' for its work relaunching Morrisons as a "food specialist for everyone". The agency also gained a commendation in the ‘Best Use of Sponsorship' category for its work with Specsavers and was awarded the prestigious Grand Prix award after being selected as the best overall entry from the six entry category winners.

The ‘Best Ongoing Use of TV' award recognizes MEC's three years of success for Morrisons and demonstrated how the agency's strategy effectively evolved to produce the best results for the retailer.

The commendation for ‘Best Use of Sponsorship' was awarded for MEC's work with Specsavers in its partnership with How to Look Good Naked and Gok's Fashion Fix on Channel 4. The sponsorship, alongside off-screen and in-store activity, aligned Specsavers with Gok Wan in order to effectively change brand perceptions and build credibility.

The success of MEC's integrated work with Morrisons was recognized earlier this year when MEC Access scooped the prestigious Hollis Sponsorship education award for its groundbreaking work on the Morrisons Let's Grow campaign.

Commenting on the Thinkbox TV Planning Awards, Phil Wise, Head of Broadcast, MEC, said: "To be awarded the Grand Prix award is testament to the outstanding results we have delivered for Morrisons, Specsavers and our other clients over the last couple of years. Our success reflects MEC's continued commitment to delivering best-in-class TV planning and buying across our entire client portfolio. We are absolutely thrilled to win such a prestigious award and it is fantastic that, yet again, we have received recognition for the diverse, integrated and innovative work we deliver for our clients."