MEC wins DNA’s media duties

MEC, a leading media agency, today announced that they have been awarded the media AOR for the DNA business.

Diligent Media Corporation Limited, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors - Dainik Bhaskar Group and Zee. DNA is published from Mumbai, Pune, Bangalore, Ahmedabad and Jaipur.

Since its inception 5 years ago, DNA has emerged as the 2^nd largest broadsheet daily in Mumbai, Pune and Ahmedabad and is No. 3 in Bangalore and Jaipur. Not only is it the fastest growing English newspaper in India, it is also the 7^th largest English broadsheet in the country and one of the most preferred newspapers for advertisers.

Targeted at a young readership, DNA is the voice and soul of India. Through news, views, analysis and interactivity, DNA provides readers with a composite picture of India and the world. Its interactive platforms seek to bring the readers and surfers to the center of its news activity.

Says Gautam Dalal, VP-marketing, DNA, "MEC has an excellent track record. With their "Active Engagement" philosophy we will be able to engage and interact with our audiences in a unique way. Their buying clout will help us do this in the most cost efficient way. "

"2011 has begun well for us. After winning Flipkart last month, we are happy to have been awarded DNA this month" said Manjiri Kamat, Managing Partner, MEC.  She continued, "This is the first time that we will be handling a publication group as a client. DNA has just launched a multi-media "India Positive" campaign. There's lots more to come, so watch out!"

MEC is part of GroupM and has 4 offices across India employing over 130 people. MEC's clients in India include: LG Electronics, Colgate, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, among others.