MEC Singapore launches Response Practice

MEC Singapore, a leading media agency, has today launched their Response Practice designed to focus on lead-generation and customer acquisition for brands

Formalizing their response practice as a key service offer will allow MEC to approach media planning and buying with a lot more flexibility and speed.  The success of Response is about being able to continually understand and optimize consumer engagement with brands, adapting calls to action across multiple channels in order to elicit the best consumer response.

MEC's response practice has a proven methodology and is deployable across all channels, enabling clients to identify the right target audience, forecast their ROI, plan, manage and execute campaigns in order to deliver lead generation and convert sales.

Rafis Kadir, Regional Director of MEC Interaction Singapore said: "Direct response is not something new in Europe and the U.S. but it's still in its infancy in this region where most campaigns focus on brand and awareness building. What we offer is access to a group of specialists with vast experience in results-driven display, search and mobile media planning, content development and optimisation and advanced analytics across all touch-points.  This expertise will help clients achieve their targets of lead-generation and customer acquisition. And because response is an integrated part of the MEC offer, our difference really is about providing a genuine integrated service allowing our clients to focus on their business objectives while leaving the heavy lifting to us."

Connie Chan, Managing Director of MEC Singapore commented: "The fact is a majority of media owners and publishers across Asia Pacific still sell media on impressions and clicks which makes it hard for advertisers to yield the results they need. By understanding and utilizing new technology coupled with our direct response expertise, we are now able to mitigate the risk of investment and at the same time provide learnings and insights into what has worked - and what hasn't - and extract the best performing channels for our clients."