MEC scoops Sean de Cuirteis to become Digital lead for North Asia

MEC, a leading media agency has appointed Sean de Cuirteis as Director of Digital for MEC Interaction in North Asia. His appointment is effective immediately and he reports to Ben Poole. Sean will be based at MEC Hong Kong.

Sean comes to MEC following his departure from Media Contacts Asia Pacific. He will lead the agency's Colgate Palmolive multinational business team and support Ben, continuing to develop digital expertise and strategic thought leadership across Asia Pacific.

Sean started his career in digital media in 2001 with an email and SMS company in Ireland before moving to London in 2002 to work with Media Contacts on their Intel business, then adding clients such as Microsoft, Expedia and ING Direct. He was transferred to Media Contacts in Hong Kong in 2006 and took regional responsibility for Air France, Dell and Credit Suisse among others. Sean has been instrumental in establishing Media Contacts throughout Asia.

Sean de Cuirteis, Director of digital, North Asia, said: "This is a phenomenal opportunity for me to apply my knowledge and experience to world-class brands in Asia Pacific. MEC is a smart agency with an ambition and vision for the future. I am looking forward to working with a team of specialists that are renowned for being among the most innovative and creative in the industry."

Ben Pool, Director MEC Interaction, Asia Pacific added: "At MEC we have evolved our approach to ensure that digital is fully integrated throughout all areas of our business and runs through the veins of the work we deliver our clients. Ben's appointment is further evidence of the critical importance of digital expertise to our business. We are extremely pleased that he has joined us at this exciting time of change for MEC across Asia Pacific."