MEC retention of £35m Singapore Airlines media account.

20 February 2009


MEC retains Singapore Airlines

MEC has retained the global £35m media account for Singapore Airlines. This includes the £4m business in the UK and follows a final two-way pitch against OMD.

MEC's win extends the eight-year relationship between the agency and Singapore Airlines. The competitive pitch was held in South East Asia and involved contributions from local markets.