MEC North America hires top managing partner

MEC North America, a leading media agency, today announced the appointment of Carol Lansen as Managing Partner, Account Director.

In this newly created position, Lansen will be based in Los Angeles, CA and report directly to Lee Doyle, Chief Executive Officer of MEC North America.  She will be responsible for the Activision account.

Doyle commented, "We're excited to have Carol on the team.  Her extensive experience in entertainment as well as a full range on assignments from package goods to automobiles will be sure to serve our client well."

Prior to joining the agency, Lansen served as Principal at Columbia Lake, Inc., a consulting firm that offers alternatives to using in-house resources for pitching and/or servicing entertainment-related accounts.  She managed a range of key clients which included TBWA\Chiat\Day, Absolut Vodka, Media, One/X Communications, SheSpeaks.com, America Share and BARU Advertising.

Lansen has worked at media agencies including ZenithMedia, Phd and Carat USA.  She has a broad range of category experience on flagship accounts such as Toyota, Overture Films, New Line Cinema, New Line Home Entertainment, Orion Pictures, Thomas J. Lipton, CBS Network Television, M&M/Mars and UPN (The CW).

Lansen represents part of a new lineup at MEC North America that also includes Stephanie Eller, who was recently appointed as Managing Director of Marketing and Business Development as well as Theresa LaMontagne who was recently appointed as Managing Director of Analytics and Insight.