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MEC News » MEC Indonesia welcomes home Achie Francia-Munar
Achie will oversee the Agency product to MEC's key clients as well as leading MEC Trading for Indonesia and will work as part of agency's senior management on structure, product offer and new business strategies.
Her appointment is effective September 1st and she will report directly to Jaydeep Chaudhuri, the country head for MEC Indonesia.
Originally from the Philippines, Achie is a stalwart of the Indonesian media scene having worked in Indonesia since 1996 in leading organizations like Matari, Initiative and Zenith Optimedia prior to taking over MEC Philippines in 2007 as managing director. She left in 2009 to return to Indonesia and set up Optima Media Dinamaika (the combined media buying company for OMD, DDB, JC&K and Optima) as managing director.
Jaydeep Chaudhuri said: "Achie's appointment shows our genuine commitment to invest in top quality senior talent for the benefit of our clients. With her arrival we will be better placed to develop and drive our clients' approach across all platforms - especially now that we have launched market-leading practices in Outdoor and Digital, complimenting our Active Engagement philosophy. I am genuinely excited to have Achie as part of the growing MEC Indonesia team."
MEC Indonesia has been a industry front-runner in Indonesia in the recent past being crowned the undisputed "New Biz Champion - 2009" by R3, an independent media auditor and launching MEC Outdoor with offices in 8 cities across Indonesia.