MEC India wins Mercedes-Benz’s Media AOR duties

Mediaedge:cia (MEC), a leading media agency, today announced yet another win. After adding Zee Network to its roster of clients in January and Colgate in February, MEC has just completed a hat trick with the Mercedes-Benz win. They closed 2009, with 10 wins.

MEC will commence their partnership with Mercedes Benz with immediate effect.

The Mercedes star has become the most famous automotive symbol and is one of the world's best known trademarks. Mercedes-Benz has been associated with India for over 50 years and is a major player in the luxury automobile segment. Mercedes-Benz is also deeply focused on protecting the environment and recently unveiled its blue efficiency philosophy. It's a prestige brand that conjures up images of "luxury beyond compare".

"It's a real pleasure to have a prestigious brand like Mercedes-Benz on our client roster", says Manjiri Kamat, General Manager, MEC Mumbai and Bengaluru. "The company has aggressive growth plans for 2010 and we look forward to adding value through our unique Active Engagement approach. We look forward to exciting times ahead".

Debashis Mitra, - Director Sales & Marketing Mercedes-Benz said, "We are pleased to have MEC on-board as our media planning and buying agency. We look forward to some great communication solutions emerging out of our partnership. This is also in line with our global alignment of media agency".