MEC India announces new appointment

Mediaedge:cia (MEC), a leading media agency, today announced the appointment of Rashna Pochkhanawala as National Director - MEC Interaction.

Prior to this, she was General Manager - Digital at Hungama Digital Media. In her new role, she will report to T Gangadhar, Managing Director, MEC India and to Ben Poole, Head of MEC Interaction, Asia Pacific.

"We are thrilled to have Rashna on board", said Poole. "As a regional head, in many ways you are only as good as the country leaders you have, and in Rashna I believe we have the right leader to deliver our Interaction vision, develop the product offering and ensure that our digital services in India are fully integrated and executed within the wider MEC context", he added

Rashna has over thirteen years of experience, out of which ten have been with IT Nation, a UTV Company. Her mandate is two-fold - to drive business development and to further strengthen MEC's body of work in the digital space. Speaking of her appointment, Pochkhanawala said, "It's a great opportunity for me to be working with MEC, which has an impressive clientele. I'm looking forward to using my digital experience to contribute in growing MEC's digital offering."

MEC India is ranked 5th in billings and is one of the fastest growing agencies in the past 4 years. With 5 national offices employing over 125 people, MEC's clients include: LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Henkel, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Pidilite among others.