MEC hires award-winning digital lead

Posted: 18/10/2012


MEC, a leading media agency, today announced the appointment of Gian LaVecchia as Managing Partner, Digital Lead, effective immediately.

He will report to Jack Bamberger, President of Digital for MEC North America. In this role, Gian will be responsible for developing digital strategies and innovative solutions for many MEC clients to reach audiences across the evolving media landscape.

Jack Bamberger commented, “Gian joins us at a time when digital integration is more important than ever to MEC and our clients. His 15 plus years of digital marketing experience from digital strategy and planning to branded content and social media to mobile and more, combined with his enthusiasm for the fast-pace at which our industry is shifting, will be vital in helping MEC deliver even greater value to clients. We’re excited to welcome him to the team.”

Added Gian LaVecchia, “"MEC's best-in-class digital practice and breakthrough solutions developed on behalf of clients were extremely attractive to me.  I'm thrilled to join the digital team and lead the charge for many MEC clients."

Prior to joining MEC, Gian served as EVP of Digital Media at Story Worldwide; one of the world’s leading independent agencies. In his leadership role, Gian focused his efforts on growing Story Media; an independent unit focused on providing innovative digital media strategy, planning and buying services, branded content development and distribution solutions, social media strategy and emerging media expertise.

Before his post at Story, Gian served as SVP/Group Media Director: Digital Media, Branded Content & Social Media for Publicis Modem. At Modem, Gian led major client assignments and developed a number of award-winning digital media experiences for brands including SUBWAY, Heineken, Kraft and Dice, among others. Earlier in his career, he was one of the first members of MSN's Branded Content and Experiences Team, an industry-lauded group focused on creating best-in-class branded content, distribution and measurement solutions for some of the world's largest and most recognized brands.

Gian graduated from Clark University in Worcester, MA with a degree in economics. Throughout his career he has won industry awards including Webby’s, OMMA Awards, Ad:tech Awards and IAB Mixx Awards.

Posted: 18/10/2012