MEC expands creative alliance with GlassBOX Television

GlassBOX Television Inc. and MEC announced today an expansion of their agreement to partner on the development of BITE TV and emerging music service AUX. Both BITE TV and AUX are designed for today's 18-34 wired consumers who have come to expect their content on Internet, television, mobile and VOD.

"We look for partners who can go that step further in providing new opportunities to actively engage consumers with customized brand content across multiple touchpoints," said Bruce Neve, President, MEC. "Through our partnership with GlassBOX we have the opportunity to develop innovative multi-platform programs that drive results for our clients‘ brands."

"As one of GlassBOX's founding supporters with the Molson Canadian brand, MEC recognizes the value of our highly focused, dynamic young consumer destinations' said Jeffrey Elliott, Co-CEO GlassBOX Television Inc. We look forward to expanding our relationship to include some of MEC's other leading brands in new cutting edge initiatives."