MEC creates guide to address changing media landscape

MEC, a leading media agency twice voted Adweek's and Advertising Age's Global Media Agency of the Year, has developed a next generation blueprint of best-in-class media practices for businesses today entitled "Are You in Control Enough to Let Go?"

This downloadable step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world, featuring such brands as Microsoft, IKEA and Paramount International.

"Our world is now a digital one and MEC understands that many advertisers need new approaches to actively engage and reach their consumers," said Charles Courtier, Global CEO of MEC. "So we have taken the initiative to distil our insights and expertise into one compelling story. This book helps our clients gain a clearer picture of how communications can drive more profitable relationships with their consumers in the future."

"Are You in Control Enough to Let Go?" is available to help marketers from the smallest organizations to the largest conglomerates better navigate and integrate the opportunities that the new media landscape presents;

"Are You in Control Enough to Let Go?" includes Ten New Ways To Work to help brands build deeper, richer and more profitable relationships with consumers through an inspired integration of media, content and technology:

• Balance paid, owned and earned (POE) communications
• Work with Engagement Ideas
• Change behavior not attitudes
• Identify and join key digital decision communities
• Become more data-centric
• Prepare for addressable media
• Test an organic planning and buying approach
• Escape the annual marketing calendar with 3-3-3 thinking
• Create Liquid Content that is easily shareable
• Be in control enough to let go

For additional insights and to download "Are You in Control Enough to Let Go?" click here