MEC China scoops Karen Ho

MEC China has announced the appointment of Karen Ho, head of MEC Interaction China. Karen is based in Beijing and reports to Michelle Ko, President MEC China.

Karen is charged with leading MEC Interaction, MEC's digital, social and direct specialism.

Karen graduated from the University of Toronto with a Bachelor of Commerce in 1999.  She began her career with online media owner, Real Media Limited, in Hong Kong in 2000, where she managed website and business partnerships. Her digital planning career took off at Tom.com and in 2006 Karen moved to Shanghai to lead media strategy and innovations at Isobar-linked company, wwwins Consulting, working on clients such as Coca Cola and Xintiandi. In 2008, Karen returned to Beijing where she was Digital Director, Planning and Ad Ops/Analytics for OMD.  There she built and managed media teams for clients such as Intel, GE and Apple and started the first ever ad operations and analytics department for OMG.  Karen has deep knowledge of CRM, media planning and strategy, and a wide experience of adserving, social and other digital tools.

Karen Ho said: "MEC's strategic approach, its focus on digital and its access to analytics and data is what enticed me. This is a phenomenal opportunity for me to apply my knowledge and experience to world-class brands in China. MEC is a smart agency with an ambition and vision for the future. I am looking forward to working with a team of specialists that are renowned for being among the most innovative and creative in the industry."

Michelle Ko, President MEC China said: "At MEC, we have evolved our approach to ensure that digital is fully integrated throughout all areas of our business and runs through the veins of the work we deliver our clients. Karen's appointment is evidence of the critical importance of digital expertise to our business. We are extremely pleased that she has joined us at this exciting time of change for MEC across China."