MEC China hires new head of Strategic Planning

Mediaedge:cia (MEC), a leading media agency (www.mecglobal.com), announced today the appointment of Theresa Loo as head of Strategic Planning, Analytics and Insight. Theresa joins the MEC China management team and will report to Dominic Ng, National Managing Director of MEC.

In this new role, Theresa will have a broad remit to develop MEC's strategic planning and analytic and insight product across MEC's three offices in China. Theresa will be based in Shanghai.

With a PhD in marketing, Theresa joins MEC from Research International China where she worked on research projects for clients such as Johnson & Johnson, Jahwa, Unilever and Accor. Previously she was Marketing Director for Bright Dairy in Shanghai. She had also worked in senior roles at Ogilvy and JWT.

With over 15 years of marketing experience both at advertiser, researcher and agency positions, Theresa also lectures in marketing communications - part-time - at some of the top universities in Shanghai and the UK.

Michelle Ko, President of MEC China said "The appointment of Theresa is a significant move for MEC, underlining our commitment to offer a joined-up strategic product to our clients. Theresa is a huge asset to our leadership team in China, with outstanding skills in client marketing communications and a wealth of experience in running research projects to unearth analytics and consumer insights. It is quite clear that she will fit in effortlessly at MEC and we're thrilled to have her join us".