MEC Chennai wins alliance with Acme Fitness.

MEC Chennai announced a new partnership with India's leading fitness equipment company.

Mr. MS Kumaran, Head of Marketing at Acme Fitness, confirmed the news and added that Acme had been engaged in talks with MEC, since November 2008. He commented, "Over the past three months or more, MEC demonstrated a deep understanding of our business, mapped new opportunities and importantly helped Acme explore new business models. The choice was made easier by the clear demonstration that their young team is comfortable with both conventional media as well as the new age media."

"When your client says that sessions with the MEC team are a hot breeding ground for new business models and opportunities, then we know we have started behaving as solution providers and not like vanilla media-planners", said Sree Neelakandhan, the Acme Fitness MEC Business Director.

Although MEC Chennai was involved in the Aamir Khan-Ghajini-Acme Campaign that went live at the beginning of February 2009 (http://www.acmefitness.com) the formal appointment takes effect from the start of the new fiscal year in April.