MEC Canada hires key digital leader

MEC Canada, a leading media agency, today announced the appointment of Derek Bhopalsingh as VP, Managing Partner of MEC Interaction – the agency’s digital, search and direct discipline.

He will report to Michele Pauchuk, President of MEC Canada. In this new role, Bhopalsingh will be responsible for MEC’s digital product and offer across all platforms.  He will also lead the agency’s action leadership in emerging platforms.

“We are very excited to welcome someone of Derek’s caliber to the Agency. He has a tremendous background in all things digital, but he also has a depth of knowledge in offline media that fits perfectly with our commitment to true 360 communications planning and activation,” said Michele. “We are building something very special here at MEC and Derek will be a key part of that.”

Derek commented, “MEC is driving change in the digital space and I’m thrilled to be joining such a creative team of experts. Digital is an integrated discipline at MEC and I look forward to developing innovative communications programs for our clients.” 

Prior to joining the agency, Bhopalsingh served as Digital Group Director of Strategy at OMD Canada. During this time, he was responsible for overseeing media planning, execution tracking, reporting and billings for top clients such as Visa, Mercedes Benz, FedEx, McDonalds, Epson, Clorox and others. Before that, Bhopalsingh worked as Vice President, Digital Media at Aegis Media, where he led the digital media process for two interactive divisions.

Bhopalsingh has over 12 years of media and advertising experience having spent time at Vizeum Canada/Genesis Vizeum, M2 Universal Communications Management and Maxxmedia Inc.