MEC Canada awarded SPC Ardmona

MEC, a leading media agency, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company.

The appointment is effective immediately.

SPC Healthy Option - previously branded Austral Healthy Option - has been present in retail stores in Canada since 2008. SPC Healthy Option is a healthy, preservative-free fruit snack, packed in juice (from concentrate).

Tracy Bellamy, Managing Partner of MEC Canada will be the client leader, based in Toronto. Previously media services were handled in-house.

"We love the challenge of launching and growing new brands," said Bruce Neve, President of MEC Canada. "We have great ideas across paid, owned and earned media and look forward to creating real momentum for SPC Healthy Options both in-store and at home'.