MEC Asia Pacific hires key Search Leader

MEC Singapore a leading media agency today announced the appointment of Samantha Pearlson as Regional Search Director.

She will report to Ben Poole, Head of MEC Interaction Asia Pacific and Connie Chan, Managing Director, MEC Singapore and Global Solutions. 

In this new role, Samantha will be responsible for developing MEC’s SEM and SEO offer, and ensuring world-class execution across MEC’s regional clients.  She will oversee a growing team of search specialists based both in Singapore and Manila.

“We are very excited to welcome someone of Samantha’s caliber to the Agency. She has a great background in all things search, but also has a depth of knowledge in digital that fits perfectly with our commitment to truly integrated communications planning and activation,” said Ben Poole.

Samantha Pearlson commented, “MEC is driving change in the digital space and I’m thrilled to be joining such a creative team of experts. Search is an integrated discipline at MEC and I look forward to developing innovative communications programs for our clients.” 

Samantha re-joined MEC after spending two and a half years heading up search teams at Omnicom Media Group companies, both in London and in Singapore. She moved to Singapore from London in January 2011 and has worked with clients across APAC that include Getty Images, Johnson & Johnson, Etihad Airlines and Standard Chartered Bank.