MEC appointed as South Australia Government Master Media Agency

The South Australian Government announced today that they have appointed Mediaedge:cia (MEC)as the Master Media Agency for their Brand Advertising Services; following their tender process that began in September last year.

MEC will provide Media Strategy, Planning and Buying for all South Australian "Brand" Clients from July 1st, 2010. The contract is for a period of three years.

Peter Bucklow, MEC's Managing Director in South Australia said: "We are delighted to have been appointed by the South Australian Government as their Media Agency for Brand Advertising, after what has been a rigorous and highly competitive tender. The tender included an RFP submission and a Strategy case study. The case study allowed us to showcase our integrated planning approach, highlighting our strategic and digital capabilities." He continued, "Our appointment is a result of a fantastic team effort by all our staff at MEC. We look forward to working closely with all South Australian Government Clients and providing them with insightful media strategies and cost efficient media buying that will add value to all their campaigns."

Said Peter Vogel, MEC's National Managing Director; "The South Australian Government win, together with our other long-standing clients in Adelaide, make MEC the dominant Media Agency in South Australia."