MEC Access forge collaboration between Xerox and Puma

MEC Access, responsible for leveraging and activating Xerox’s sponsorship of the Ducati World Superbike Team since 2005, have forged a partnership between Xerox and PUMA to celebrate the PUMA launch of its new line of Ducati apparel. This follows on from successful co-promotions organised by MEC Access with other Ducati partners such as Shell, TUMI, Oakley and Marsh.

On Wednesday 30th July from 18:00 at the junction of Beak Street and Carnaby Street, these two major components of the Ducati Xerox World Superbike Team are joining forces to deliver an experience that will deliver high-level awareness and get London’s West End rocking.

Through this association, the Ducati Xerox sponsorship is aimed at transforming the perception of the recently re-vamped Xerox brand to a more vibrant and dynamic positioning. So why should you come along to this event? For starters, part of Beak Street will be closed for few minutes to the general public so the Ducati Xerox Team riders - double world champion Troy Bayliss and team-mate Michel Fabrizio - can perform a few stunts on their Ducati bikes. Following that, they will make their way to the PUMA fl agship store on Carnaby Street to join members of the public and VIP guests for a party. If the prospect of seeing a few bikes in action doesn’t wet your appetite, then perhaps rubbing shoulders with some well rested sports celebrities will! There will be the odd giveaway attached too…

If you have any questions, please contact Nicola Verdun (ext. 2239) or Alex Charkham (ext. 2172).