IKEA chooses Mediaedge:cia

MEC, a leading media agency, announced today that following a media review they will retain media planning and buying duties for IKEA in the US.

"We are very happy that the review process confirmed, for our IKEA clients, MEC's strength in delivering integrated communications solutions and superior media pricing, said Lee Doyle, CEO North America, Mediaedge:cia. " We are pleased to be able to continue our relationship with one of the most respected global brands and we're looking forward to bring to market some of the innovative ideas we presented in the pitch.

Mattias Jongard, Advertising Manager for IKEA US said "Following a rigorous process during which we saw strong presentations from quality agencies, we are delighted to announce the re-appointment of MEC as our media planning and buying agency for IKEA. We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans. We're convinced that MEC represents our best agency solution for the challenges ahead."