Digital specialist Ben Poole joins MEC as Head of Interaction.

MEC Singapore today announced that Ben Poole, currently Head of Digital, MediaCom International, will join as Head of Interaction for MEC APAC.

"We are excited to have Ben take over the helm of interaction in APAC", said Joost Dop, CEO MEC Asia Pacific. "Our digital staff strength across the region will increase to well over 300 this year, with particular growth in China, India and Australia. Ben's role will be to ensure that what some regard as a specialist service is truly integrated within the main agency servicing model so that clients are presented with seamless, innovative and accountable solutions to their business challenges."

Ben is a talented digital media practitioner with over 10 years' online experience. He spent the first half of this decade in the MEC UK interaction team. After a break to see the world, the last 3+ years have been spent with MediaCom's London office, first developing the agency's digital planning product, then heading up MediaCom's digital offering for international clients. During his tenure at MediaCom, the agency's digital division has become the largest of its kind in the UK.

Ben built up an extensive portfolio of client experience, with digital leadership demonstrated across: Audi, IKEA, T-Mobile, Mars, Shell, Universal Movies & Wrigley. He is currently in charge of the P&G digital account for Western Europe.