MEC Blogs

OMG. Try this! KEYLIGHT is by Hakim El Hattabfor Chrome experiments. A site set up by Google Chrome celebrating javascript and browsers where programmers and designers play around using open standards like html 5 Canvas etcout of my depth here to create cool interactive things. hihosilver-ann

Social Media and CRM As is the case with everything some advertisers and industries are simply better at CRM activity than others. However these market leaders could be losing their edge if they havent been focused on the changing media and consumption patterns of their customers - especially when it comes ...

The Yahoo! and Microsoft Search Alliance announced that Yahoos organic search results English language in the U.S. and Canada have switched over and are now being powered by Bing the latest step in their combined battle with Google. The first question that marketers should ask is How will this affect me The answer to ...

How we made Watchmen watchable using liquid content to promote the blockbuster

If Paul the Octopus -of the unblemished predictive record in World Cup 2010 - were to predict the future of our industrys remuneration standards in2013 I am hazarding a guess that he would gravitate towards a box which unapologetically says 0 - probably put there by an industry veteranhoping against ...

Messaging in the stream. Not a new Kenny Rogers / Dolly Parton collaboration rather the aspiration of marketers wishing to bathe in thewarmth of earned media. The idea goes like this. The brand creates a social home that people can join like or check in to and as a consequence allow the brand to join ...

Suomen Matkatoimiston SMT vapaa-ajan matkojen liiketoiminnan strategiaa linjattiin viime talvena yhdess Vuorovaikutustoimisto MECin kanssa. Strategian tystmist varten SMTn toimistoon Kaivokadulle perustettiin Komentokeskus joka oli avoin kaikille SMTlisille. SMTn avainhenkilit ja henkilst kutsuttiin tystmn strategiaa eri nkkulmista MECin vetmiin typajoihin joiden tulokset dokumentoitiin tilan seinille. Nin kaikki nkivt miss strategian tystmisess edetn. Uuden startegian aihioita testattiin ...

CRTC Decision on Fee for Carriage Consumers will have to dig a little deeperLast week the CRTC finally announced their decision regarding fee for carriage.The issue in an nutshell is that Conventional TV broadcasters such as CTV Global and City TV are not paid a fee by distributors eg. Cable companies satellite companies for their broadcast signal/content while...

One of the biggest stories of the month so far alongside Personalised search of course is Googles dive into real time search in the form of Latest Results. On certain searches Google will provide &38; update real-time results pulled from newspapers magazines blogs &38; social networks primarily twitter into the results page. This video highlights ...