Screwfix will also fully sponsor The Football League pages on SkySports.com

MEC Access has managed and negotiated a deal which will see Screwfix, leading multi-channel tool and supply retailer, “recognised as where the trade buys” continue as the broadcast sponsor of The Football League coverage on Sky Sports for the 2014/15 season.

Using similar idents to last season’s promotions but with a brand new exciting voice over developed by Will London, the extension of the previous contract which, ended in May will include sponsorship of all live games within the Championship, League 1 and League 2, as well as on air sponsorship .Screwfix will also become the full sponsors of The Football League pages on SkySports.com.

John Mewett, Marketing Director at Screwfix said, “After a successful season in partnership with Sky Sports, we’re excited to have renewed our sponsorship for another season and look forward to another great year of football”.

Damien Gillman, Business Director at MEC Access, said, “It has been proven that the best way of getting the most out of a broadcast sponsorship is through long term association and so it is great news that we will continue to work with Screwfix across the next football season. By extending its sponsorship of The Football League, Screwfix can continue to reach Sky Sports’ viewers and extend its brand reach far beyond the 350,000 people who already shop at Screwfix every week.

First seen on: http://lbbonline.com/news/mec-access-extends-screwfix-sponsorship-of-the-football-league/

Damien Gillman, is Business Director at MEC Access


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